CEW UK partners with John Bell & Croyden to launch independent beauty brand award

CEW UK, which serves to develop careers and knowledge of the beauty industry for its members, has teamed up with luxury London pharmacy, John Bell & Croyden, to launch a 225th Anniversary Award.

This initiative is designed to give a young, innovative and independent brand a chance to be stocked at the retailer in 2023.

Applications for the award will be open to entries from 1 January to 14 February 2023, with brands able to win:

• Listing at John Bell & Croyden
• Marketing package worth £25k
• A session with a luxury brand development consultant
• Launch feature in Country & Town House Magazine
• Top featured brand/products at the 2023 JB&C Press Showcase
• Free entry into the annual CEW Beauty Awards
• Feature on CEW news and social media channels
• Complimentary membership to CEW UK for one year

Established in 1798, John Bell & Croyden has introduced hundreds of globally sourced health, wellbeing, and beauty products to the UK and is one of the oldest and most exclusive stores in the capital. The announcement of the new Anniversary Award in association with CEW UK & Country & Townhouse marks the celebration of John Bell & Croyden’s 225th birthday.

Sallie Berkerey, MD at CEW UK, comments: “CEW is on a mission to help brands in the dynamic beauty industry to thrive and grow. We are passionate about retail in all its guises, and John Bell & Croyden’s support for its stocked brands is second to none. The company is also at the forefront of discovering and presenting new and exciting innovations in beauty and wellbeing to its customers.

“At CEW, we are fortunate to meet so many new brands each week and are extremely proud to partner with the exceptional team at JB&C and the panel of industry experts on this important initiative.”The judging panel includes:

• Alexander Johnson, GM, head of marketing & PR, JB&C
• Bandi Manzini, beauty director, The Wedding Edition
• Fatma Shaheen, CEO, Skin Design London
• Lucy Cleland, editorial director, Country & Townhouse
• Marcela Selimi, senior buyer, JB&C
• Robin Winfield, director, JB&C
• Sallie Berkerey, managing director, CEW UK
• Tom Spratt, head of beauty, Pinterest
• Zak Maoui, style editor, GQ Magazine

Alexander Johnston, general manager at John Bell & Croyden, adds: “I am thrilled to be working with the team at the CEW to discover the next exciting innovation in skincare. At John Bell & Croyden, we have always strived to stay ahead of the trends to bring our customers the best the world has to offer in skincare, and this collaboration will allow us to continue to be leaders in the beauty retail industry. I, personally, cannot wait to see each and every entry, and I encourage any brand that meets the criteria to enter the competition.”

For competition enquiries, email hello@cewuk.co.uk