CEW champions Eve Appeal Get Lippy campaign

Industry organisation, Cosmetic Executive Women (CEW), is the lead partner for gynaecological cancer charity, The Eve Appeal’s 2021 Get Lippy campaign throughout May.

The annual campaign aims to raise awareness of and breaks down the taboos around gynaecological cancers.

CEW will be encouraging the British beauty industry to get behind the campaign and demonstrate their commitment to women’s health.

Tesco join CEW as a lead partner for the campaign and the following brands have already pledged their support: Votary, Carmex, Balmkind, Blistex, Elemis, Ishimmer Lashes, Tatty Devine, GVG accessories, with more to be announced in the coming weeks.

Support will also be given by a number of ambassadors. Picture above, left to right: Kenny Ethan Jones – model & activist; Caroline Hirons – skincare influencer & author; and, Cherry Healey – BBC documentary maker & author.

“Each year, CEW supports Get Lippy, and together we are working towards a future where fewer women develop, and more women survive these cancers,” states Caroline Neville MBE, president of CEW and Patron of Get Lippy.

“We want to encourage all our health, beauty, and lifestyle members and friends to show their support and get involved in this campaign. Let’s ‘Get Lippy’ together.”

This national consumer-facing campaign encourages a range of beauty brands to donate 10% from participating products sold in May to support the Get Lippy initiative. The donations will focus on helping fund research into the prevention and earlier diagnosis of the five gynae cancers (womb, ovarian, cervical, vulval and vaginal), awareness-raising of their symptoms, and fund the nurse-led service, Ask Eve.

On a usual non-pandemic day, 58 women are diagnosed with one of the gynaecological cancers. Due to the global pandemic, many of these women will suffer the consequences of late diagnosis because they delay seeking medical advice on their symptoms, and many are concerned about changes to treatment plans for those affected by a diagnosis.

Throughout May, a series of activations and virtual events will inspire women and men across the UK to speak openly about gynaecological health, and help raise the much-needed funds for ongoing research and support.

This year’s key activations include:

• Buy a participating product online or in-store from one of the partner brands at Tesco or direct who are donating 10% during May – you can find out more on getlippy.org.uk
• Taking part in Get Lippy Day on the 21 May by sending a virtual kiss to three people you miss, donating £5 by texting LIPPY to 70490, and nominating your friends to do the same
• Taking part in the virtual Get Lippy Run on 16 May by walking, jogging or running your choice of distance.
• Have Eve run an online workplace wellbeing session – the Ask Eve signs and symptoms overview talk for your staff during May .

For more information, visit www.cewuk.co.uk