Brits reveal the personal data they’re willing to share with brands
By Sophie Nutt | 14 February 2020 | Movers & Shakers, News
As a nail professional, conducting a thorough consultation with the help of forms for clients is imperative – but how much personal data are clients actually willing to share with you?
Specops Software has analysed the latest findings from Mindshare, who surveyed 5,000 Brits to find out the different types of personal data Brits would be most comfortable with brands knowing about them.
The report found that Brits are most comfortable with brands knowing their email address (37%). Thereafter, 35% don’t mind if a brand has a record of their full name; while 27% feel the same way about their date of birth.
Interestingly, 24% are comfortable with brands knowing about their purchase habits, 15% feel the same about physical measures and 14% are content with brands having knowledge about their mood.
On the other hand, only 7% of Brits are comfortable with brands knowing about their DNA.
Additionally, Specops Software surveyed 562 Brits to find out what brand incentives would most entice them to share their personal data. From this, it is apparent that Brits are most willing to exchange personal data for worthwhile financial incentives or cash rewards (51%). Subsequently, 48% would not object to giving their personal data to a brand if, in return, they were offered personalised rewards/treatments.