Beauty takes the top title for most popular industry on TikTok with over 61 million likes
By Alex Fox | 17 June 2021 | News
With nearly half of the world’s population using social media platforms, businesses old and new have been given a cheap alternative to advertise, interact and engage with customers. Since its launch in 2016, TikTok has exploded in popularity and now has over 689 million monthly active users.
The hashtag ‘#smallbusiness’ currently has 25 billion views on TikTok. This has resulted in small business owners looking to use the platform to elevate their brands to capitalise on the opportunity to reach new audiences.
The finance experts at money.co.uk have investigated which business sector is currently doing the best on TikTok. The team reviewed the top performing videos under #smallbusiness, noting down the number of likes and the industry the business belonged to. This allowed them to rank the business sectors in terms of popularity from highest to lowest.
Key Points
- The beauty industry is the most popular #smallbusiness industry on TikTok with a total of 61,792,300 likes from the videos analysed.
- The fashion industry is the second most popular with 50,424,500 likes.
- Just behind in third is the jewellery industry with 49,893,000 likes.
Top 10 most popular business industries on TikTok
|
Rank |
Industry |
TikTok likes |
|
1 |
Beauty |
61,792,300 |
|
2 |
Fashion |
50,424,500 |
|
3 |
Jewellery |
49,893,000 |
|
4 |
Art |
43,543,000 |
|
5 |
Home interior and accessories |
27,103,700 |
|
6 |
Food |
26,798,000 |
|
7 |
Mobile accessories |
22,469,900 |
|
8 |
Cleaning and maintenance |
19,099,100 |
|
9 |
Toys |
11,596,400 |
|
10 |
Dental |
9,700,000 |
Money.co.uk can reveal that the most popular #smallbusiness industry booming on TikTok is the beauty industry with a total of 61,792,300 likes amid the most popular videos. From cosmetics such as homemade lip gloss to ASMR packaging clips, the beauty industry is certainly proving popular on TikTok.
Coming second on the list of the most popular small businesses on TikTok is the fashion industry with 50,424,500 likes. Streetwear, printed logo shirts and activewear were all heavily featured in the most popular small business videos.
Jewellery comes third with a total of 49,893,000 TikTok likes. The most popular videos included homemade necklaces, rings and earrings.
The art industry is fourth on the list of most popular small businesses on TikTok. Paintings, canvases and graphic design videos received 43,543,000 total likes.
Completing the top five is the home decoration and accessories industry with a total of 27,103,700 likes.
https://www.money.co.uk/current-accounts/business-bank-accounts.htm
INDUSTRY Likes during analysis
| Beauty | 61,792,300 |
| Fashion | 50,424,500 |
| Jewellery | 49,893,000 |
| Art | 43,543,000 |
| Home interior and accessories | 27,103,700 |
| Food | 26,798,000 |
| Mobile accessories | 22,469,900 |
| Cleaning and maintenance | 19,099,100 |
| Toys | 11,596,400 |
| Dental | 9,700,000 |
| Keychains | 9,678,400 |
| Drinks | 8,986,700 |
| Safety | 6,132,800 |
| Slime | 5,093,800 |
| Science | 4,200,000 |
| Automotive | 2,154,100 |
| Party | 1,600,000 |
| Masks | 1,500,000 |
| Custom woodburning | 1,100,000 |
| Eco-friendly | 896,800 |