Digital Boost for Beauty: the campaign helping beauty businesses transition to Making Tax Digital

Ria-Jaine Lincoln, aka The Beauty Accountant, launches a campaign to prepare beauty businesses for the UK government’s upcoming Making Tax Digital (MTD) initiative.

Digital Boost for Beauty, launching on 2 February 2025, seeks to ‘support hair and beauty professionals to transition from paper-based bookkeeping to digital systems—or unlocking the potential of software they may already use—to streamline tax and bookkeeping processes’.

Making Tax Digital will take effect in April 2026. While self-employed individuals and small businesses currently submit updates annually, they will soon be required to send updated data quarterly.

The Beauty Accountant understands that managing accounts and tax submissions can be overwhelming and time-consuming. Founder, Ria-Jaine Lincoln, explains: “My goal with Digital Boost for Beauty is to empower beauty professionals to embrace the digital transition with confidence. From my own experience of working in the salon and running my beauty business at home, I understand the challenges of managing time in such a demanding, client-focused industry, and want to make the move to digital as seamless as possible for all involved.”

She adds, “These tools are not just about compliance. Much like booking systems, bookkeeping systems can help professionals save time, reduce stress, and gain better insights into their finances and cash flow.”

The campaign is expected to run from February 2025 up to the new tax year in April 2025 and will include:

• Webinars and guides: Tailored specifically to the beauty industry to highlight the benefits of digital tools and how to use them effectively.

• Support partnerships: With leading beauty brands and software providers offering exclusive discounts, resources and knowledge sharing.

• Workshops and resources: Focusing on simple strategies for meeting quarterly deadlines without sacrificing time for creativity or self-care.

• Accountability Sessions: Group Accountability sessions will be offered at no extra cost to those that sign up for the February Masterclass for the duration of the campaign period.

The campaign is also suitable for beauty pros already using software, by offering ‘advanced tips and tricks to maximise the value of digital tools, helping to track income, manage expenses and better plan for future growth’.

As a QuickBooks pro advisor, the first part of the campaign will focus on MTD Software Quickbooks. Ria-Jaine shares the benefits: “The MTD transition is an opportunity to take control of finances, reduce administrative burdens and boost Success Day, leaving more time to focus not only on where Beauty Professionals spend the money, but their heartbeats too!” added Ria-Jaine.

To learn more about the campaign and access resources visit www.thebeautyaccountant.co.uk