Beauty brands encouraged to switch from plastic bottles in eco-friendly initiative
By Rebecca Hitchon | 27 March 2025 | Movers & Shakers, News, Sustainability & the environment
Molded fibre packaging manufacturer, NBCo, has launched Fast Forward 50, to help beauty and personal care brands transition away from single-use plastic bottles.
The bottles are made from bamboo and bagasse, rapidly renewable plant materials that offer durability and protection against moisture and oxygen. They are suitable for liquids and powders and are certified recyclable and biodegradable.
With 86% of plastic beauty packaging not recycled, the initiative is designed to speed up adoption of plastic bottle alternatives and reduce barriers to entry.
Beauty brands that take part will each be sent a bottle directly. From there, NBCo can work with them to customise the bottles and scale production, reaching the market in as little as three months.
“We know brands want to move away from plastic, but transitioning supply chains can feel overwhelming,” comments Alvin Lim, founder & CEO of NBCo. “By offering these first 50 bottles for free, we’re helping companies take that crucial first step – without risk, without delay. The longer brands wait to transition away from plastic, the costlier it will be for the environment. We are providing the technical expertise to help make the switch easier, including the infrastructure, supply chain and even free products to trial.”
“Brands often hesitate to take the first step, but this initiative allows them to kickstart the preliminary barrier and compatibility tests, see first-hand how our bottles could work within their existing product lines and help stakeholders realise the feasibility of an alternative,” adds Kelvin Lin, VP of strategic partnerships at NBCo.
Beauty brands interested in taking part in Fast Forward 50 should email info@nbco.world to learn more or register.
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