American salon chain introduces virtual reality mani/pedi experience
By Helena Biggs | 13 August 2019 | Movers & Shakers, News
US nail salon chain, Bellacures, has introduced a unique addition to its manicure and pedicure services; virtual reality headsets that transport the client to a peaceful destination.
The immersive experience involves the client wearing a virtual reality headset that will showcase scenes from the destination of their choice; from a beautiful beach to majestic waterfall or a lush forest. What’s more, when paired with the customised sensory service, the sights, sounds, and refreshing aromas of the chosen destination comes alive.
“Virtual reality is an incredible and futuristic way to transform the salon experience,” says Gerard Quiroga, owner of Bellacures Nail Salon brand.
“Many of our clients come to Bellacures to unplug and escape the day. This service enhances that, as we are able to take them to beautiful, scenic locations and create a truly idyllic experience. It is almost like a mini vacation!”
Through augmented reality, the ‘Virtual Reality Mani Pedi’ provides a meditative element with the use of stunning imagery and peaceful music. Each location features a personalised treatment with corresponding themed scents and textured products. The destinations and services include:
- Hanalei Point: The client can sit on the sand of this iconic beach on Kauai’s North Shore during sunset and watch the ocean waves crash. With nothing in sight but miles of pristine sandy shore, hands and feet will get exfoliated with a coffee scrub and massaged with a coconut scented lotion.
- Allegheny State Park: Experience this national forest in rural New York and get lost in a slow flowing, peaceful stream that drifts through lush greenery. A mud mask and forest scented lotion will make one feel as if they are truly in the great outdoors.
- Skogafoss Waterfall: Be mesmerised by this enormous waterfall in Southern Iceland that sits amongst the mountains and dramatic cliff sides. Surrounded by nothing but rushing water and nature, warm up with a paraffin soak and warming gloves or booties, followed by a soothing massage using a cooling lotion that invigorates.
Bellacures has six locations in California and one in Dallas, Texas and boasts a celebrity client list including Reese Witherspoon, Demi Moore and Cameron Diaz. The Virtual Reality Mani Pedi services are available exclusively at Bellacures Beverly Hills.
