7 tips to help grow your nail Instagram profile

Anna Khanna, founder of social media management company, Socialista, which helps beauty businesses improve their social media reach, shares advice for growing your Instagram profile…

Anna Khanna, founder of Socialista Media

1.  Give your followers value

This will not only place you as an expert in your field, which will draw in clients, but will also encourage new followers. Share tips, create how-to videos, answer their questions and give them advice. If people can trust you to help, they are so much more likely to invest in you and your service or product.

2.  Intentionally and meaningfully engage

Leave business stamps all over your Instagram feed! If you like someone’s post, comment! If you would like to see it again, save it. Double tap. Genuine engagement is not only super helpful for someone’s page, but starting a friendly conversation will help you engage with new potential customers.

3. Create reels

Show your followers that you are current, creative and invested in making your page the best it can be. Reels are Instagram’s hottest engagement platform, so make sure you are reeling.

4. Show your followers your personality

They like your brand and they like YOU. People are much more willing to invest when they know whose bank their money is ending up in.

5. Do Instagram lives

With someone who has a similar audience to you – it’s likely their followers would enjoy following you too!

6. Influencers

They are a great tool to help grow your page and maximise your reach, but ensure you do your research and that their followers align with your brand.

7. Create scroll-stopping content

Use memes and infographics that are attractive to look at, funny and will encourage your followers to share. Creating interesting content that’s shareable, relatable and exciting will draw in followers that will turn into clients and strive to build your platform organically. Push for growth on a daily basis but remember to enjoy the journey too.

The take away? Stay social with social media and watch your Instagram profile and your business grow.

www.socialistamedia.co.uk