52% of Gen Z view nail appointments as ‘essential’. Here’s why…

In the Future of Beauty and Wellness Report 2024, salon booking platform, Fresha’s research has revealed a shift in attitudes towards beauty treatments being seen as a necessity.

Having traditionally been associated with indulgence or as a treat for special occasions, the research shows that nail appointments and other beauty treatments are now seen as an essential everyday need, with younger generations leading the way in the shifting attitudes.

The report details that over half of Gen Z (52%) and millennials (51%) see beauty services as a necessity, but the trend began with Gen X, with 54% having the same view. In contrast, the older generation of boomers is more likely to view beauty treatments as an indulgent treat, with only 37% seeing it as a necessity.

What’s more, the insights from the report highlight an increase of 18% in the number of beauty appointments taking 30-90 minutes, reaching 70% in total. Fresha’s research indicates that younger generations are more likely to enjoy longer appointment times, with 58% of Gen Z and 60% of millennials stating that they don’t mind having longer treatment times.

Steve Rodgers, CMO at Fresha, comments: “It’s interesting to see that beauty treatments have become a necessity in people’s lives, with much of the Gen Z and millennial age range preferring a longer appointment time.

“The beauty and wellness experience allows consumers to switch off from social media, work emails and phone calls, and completely focus on prioritising themselves. Time away from technology is crucial and wellness appointments allow an excuse for this, which could be why people now no longer consider wellness a ‘treat’ but a life essential.”

Click here to read the full report.