10million Brits disclose private details to salon staff during treatments

Research by business finance provider, Liberis, has revealed that an estimated 10 million Brits feel comfortable disclosing even the most private details about their personal life to hair and beauty providers.

Over 40% of the 1000 respondents stated that they have an especially good relationship with their hairdresser or beauty therapist, so often expose some of the most intimate details of their lives.

Over three quarters of those surveyed claim that they also trust their hair and beauty providers to excel on the service they’re providing, and 64.2% reveal they’d be inclined to tip their hair and beauty providers.

“When we conducted our research, we found that more than a quarter of Brits are loyal to their hair and beauty providers for over five years,” comments Rob Straathof, Liberis CEO. “Our research also revealed that – alongside investment – the bond between a client and beauty professionals plays a significant part in improving client loyalty.” What’s more, 10.6% of respondents had been loyal to their hair or beauty provider for more than a decade.

“Often, people find that speaking to a hairdresser/beautician about the difficulties they’re experiencing in life is a lot easier than talking to family members or a trained professional,” comments Katie Woodland, a psychologist and business coach. 

From a business perspective, Rob Gillingham, co-founder of Skin Care Clinics, shared:  “We encourage our therapists to maintain open communication channels as revealing personal details can be a source of comfort for many of our clients. Professionalism aside, our main aim is to keep customers happy and relaxed which in turn brings repeat business and word of mouth referrals which are crucial for our growing business to flourish.”