TRAINING

Zaara King 4 Figure Focus Beauty Membership

‘Four figure focus’ method seeks to help beauty pros boost earnings

By Helena Biggs | 22 January 2025

Beauty business and mindset coach, Zaara King, shares details of ‘The Four Figure Focus’, a membership programme to help beauty business owners earn four figures a week, while working part-time hours. “Ideal for professionals with visions of freedom, efficiency and creativity, the programme offers its members tailored support, plus community…

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Glamourphile Nail Nexus Training Sara Cady Nail Art

Renowned nail artist launches The Nail Nexus online education platform

By Helena Biggs | 1 January 2025

Sara Cady, known among nail enthusiasts as ‘Glamourphile’, has launched The Nail Nexus: an online learning platform for industry enthusiasts who are keen to become nail professionals. The UK-based nail technician, artist & educator boasts over 10 years’ experience in the sector, and has worked in salons and from a…

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Willow E File Society Header

Willow Academy launches The E-file Society to connect nail techs & boost knowledge

By Rebecca Hitchon | 17 December 2024

Are you an E-file tech that wants to surround yourself with like-minded E-file users, while boosting your product understanding? Willow Academy Ltd has launched The E-file Society: a judgment-free community space to help pros do just that. “The Society allows Willow to share knowledge with our customers, and provides members…

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Feb25 Low Res Cover Scratch For Web

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Megaphone Marketing

Nail & beauty educators, here’s how to market your courses to create demand

By Rebecca Hitchon | 27 February 2024

Esteemed nail and beauty educators share their top marketing tactics to increase the demand for courses… Find your niche “Educators must figure out what their USP (unique selling point) is, so they can focus on and reap the rewards from marketing this quality. What is your key strength? What does…

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Sweet Squared Launches New Cnd Certification Programme 1

Looking to enhance services & elevate treatments? Check out Sweet Squared’s CND™ Online Certification Programme

By Callie Iley | 13 February 2024

Sweet Squared has launched its CND™ Online Certification Programme, offering accessible and comprehensive professional training. Available to book from 12 February 2024, each 60-minute webinar showcases a specific CND™ system, offering in-depth insights and practical techniques to professionals. Participants will also gain access to exclusive promotions and receive a window…

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Nail Appointment

Hair & beauty T Level cancelled in favour of beauty-specific alternative

By Rebecca Hitchon | 5 February 2024

The Department for Education (DfE) has cancelled the Hairdressing, Barbering and Beauty Therapy (HBBT) T Level. The announcement follows feedback given to the DfE from industry trade bodies. Postponed from September 2023 to September 2024 in March last year, the combined T Level has now been disbanded in favour of a…

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Damla Osman Interview

Award-winning London beauty student shares her education journey & career dreams

By Rebecca Hitchon | 30 January 2024

London College of Beauty Therapy (LCBT) student, Damla Osman, scooped the Level 2 Technical Beauty Therapy Student of the Year title at the college’s Star Awards 2023. Awarded in October, she shares that winning the accolade, which was sponsored by Scratch, still feels incredible. “It’s a huge accomplishment for me,…

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Nail Course Training

How to choose the right nail course for your needs

By Michelle Brookes | 4 December 2023

When starting out as a nail technician, you may find choosing a course overwhelming. Often, you may be so eager to start your journey that you don’t consider all the options available for the best beginning to your career.   There are three main course options when starting out: 1.An…

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Lucy Price Marshall Graduation

Why I chose a Diploma to enhance my nail career

By Callie Iley | 21 November 2023

Seeking a deeper understanding of the nuances of education, Scratch Stars Natural Nail Specialist of the Year 2023, Lucy Price-Marshall, enrolled on a TQUK Level 5 Diploma in Education & Training in 2021, graduating this year. Lucy began her nail journey with private tuition, before enrolling at a college to…

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