TECHS & SALONS
Lancashire tech: The local council didn’t recognise my nail & beauty salon as a valid business
Owner of The Nail & Beauty Lounge, Julie McCabe, shares the challenges she faced when trying to set up her business, as well as its growth and success… Julie McCabe was excited to open her salon after finding the perfect space. She details: “It is a former hair salon in…
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Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
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Ashford beauty salon: how exceptional customer service creates relaxing client experiences
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…
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Scratch chats with Toni Sullivan of Hands On about her hopes for the future, and how she created this beautiful beachy gemstone nail design. I qualified in beauty in 2009. It was when I qualified that I found a strong love for nails. I worked in a local beauty salon,…
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Scratch chats with Rachel Hemmings of Rachel’s Nails & Beauty about her time training as a nail tech and her future plans… Tell us about your training… My adventure started soon after leaving school. I decided to go to college and study level 2 and 3 Beauty Therapy, and qualified…
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Tina Bell, head of education for Pure Nails & owner of Totally Polished Academy, shares advice on finding the right Halo nail system to suit your client’s needs… The pandemic has given us time to perfect what we already knew and learn new skills, but it’s time to refocus on the nail systems…
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Opening its doors in summer of 2019, Zoe Brown Nail Salon can be found in the historic city of Edinburgh. With its chic décor and welcoming team, the salon has captured the attention of locals with its nail and beauty offering. “We are a salon of seven independent successful technicians,…
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We are able to create relationships with customers before, during and after they have booked a visit to our nail business with the power of social media. This allows customers to trust us and become instantly loyal, even before they may have visited. But, there is a downside to social…
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A passion for Japanese fashion since childhood led Nana Sharp from Texas, USA, to explore the idea of taking this fashion onto fingertips. When no obvious outlet for obtaining a stylised individual set of gyaru-style nails became apparent, Nana posted a request on Facebook. Unsurprisingly, this led to a flurry…
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