TECHS & SALONS

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Lancashire tech: The local council didn’t recognise my nail & beauty salon as a valid business

By Lilly Delmage | 22 February 2025

Owner of The Nail & Beauty Lounge, Julie McCabe, shares the challenges she faced when trying to set up her business, as well as its growth and success… Julie McCabe was excited to open her salon after finding the perfect space. She details: “It is a former hair salon in…

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Nail & beauty apprenticeships: salons share benefits, their experiences & advice

By Rebecca Hitchon | 16 February 2025

In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…

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Ashford beauty salon: how exceptional customer service creates relaxing client experiences

By Lilly Delmage | 15 February 2025

Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…

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NAIL TECH TALK: Skye Groves of Hallowed Be Thy Nails

By Callie Iley | 6 March 2021

Scratch chats to Skye Groves of Hallowed Be Thy Nails about her industry admirations and searching for nail art inspiration. What is it about nails that has you hooked? The possibilities really are endless when it comes to nail art, and that’s what makes working in this industry so refreshing!…

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Salon in the Spotlight: Townhouse, London

By Kat Hill | 3 March 2021

With two locations in the heart of London, Townhouse Nail Salon has become a go-to destination for nail appointments thanks to its chic setup. Awarded with a Scratch Stars Awards 2020/21 finalist status in the Nail Salon of the Year category for its flagship Great Portland Street location, the salon…

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#NowTrending: Super Mario nails by Jane McCann

By Callie Iley | 2 March 2021

Scratch chats to Jane McCann of Reality Beauty x Jane about her goals to expand into education, and how she created this Super Mario pixel nail design… I trained in beauty therapy in 2014, but from early on in my course, I knew I wanted to specialise in nails. I…

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Salon in the Spotlight: Plaster, Crystal Palace, London

By Kat Hill | 24 February 2021

Found in the urban hotspot of Crystal Palace, Plaster is an inclusive salon offering natural nail treatments and nail art appointment. “Opening in 2019, Plaster was borne from the want to offer our clients – irrespective of gender, identity, background or profession – a space to be whoever they want…

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#NowTrending: 3D French mosaic nails by Bruna Chagas

By Callie Iley | 23 February 2021

Purple Professional‘s Italian brand ambassador, Bruna Chagas of Bruna Chagas Nails, shares her career story & how she created this 3D French mosaic nail art design… “I have had a passion for nails ever since I was a child. I started at 10 years old, and my love for nails…

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Safari themed nail comp inspires techs in lockdown

By Alex Fox | 20 February 2021

It’s exciting and delighting to come across Facebook groups where support, unity and inspiration are the names of the game. Invited to judge a weekly nail competition for a nail group on Facebook, I, Alex Fox, was charmed by what I found when I got there. The FB group, Nails,…

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