TECHS & SALONS
Lancashire tech: The local council didn’t recognise my nail & beauty salon as a valid business
Owner of The Nail & Beauty Lounge, Julie McCabe, shares the challenges she faced when trying to set up her business, as well as its growth and success… Julie McCabe was excited to open her salon after finding the perfect space. She details: “It is a former hair salon in…
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Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
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Ashford beauty salon: how exceptional customer service creates relaxing client experiences
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…
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Read the latest issue
Scratch chats to Charlotte Clements of Nails and Beauty by Charlotte about her future goals and how she created this striking aurora nail design. I have worked in the beauty industry since 2006. During my time in the industry, I have worked as a beauty therapist on a cruise ship,…
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Scratch chats to Pamela Lipska of Nail Addiction Trd about the Norwegian nail industry and her love for detailed nail art. The thing that got me hooked about nails in the beginning was the idea of creating my own company. I wanted to make things that were a little bit…
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Expert, Haz Dean speaks salon & spa styling Being passionate about doing what I love is my drive to achieving more! I’m an interior designer who is in love with colours, functional design, playing with patterns, textures and creating a human space that can be at the service of human…
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“The salon now couldn’t be more different to its previous life as a derelict pub,” smiles owner, Hannah Taylor. “I use to pass the premises and daydream about its potential. “At the time the lease far surpassed my budget. Months passed and during this time the building had been split…
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Scratch chats to Lindsey Cunningham of Lindsey’s Beauty Lounge about her journey into the nail industry and how she created this gorgeous gold leaf nail design… After working in an office when I finished university, I soon realised it wasn’t for me. I trained in beauty therapy part-time while working…
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Do you have a loyalty programme in place? Alice Kirby, director at Lockhart Meyer Salon Marketing, shares her top tips… Why should nail & beauty businesses introduce a loyalty schemes? An effective loyalty scheme can help increase both your retention rates and how long your clients ultimately stay with you.…
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