TECHS & SALONS
Get to know the Scottish nail stylist who led nail looks for Victoria Beckham
In Sammy Mac’s two decades in the nail industry, she’s won numerous awards, opened a thriving nail salon chain and led multiple teams backstage at Fashion Week events. So what’s left on the career tick list for this Scottish nail pro? “Leading the nail team for the 2024 Victoria Beckham…
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Unique salon décor: The Birmingham nail salon featuring a piano as its reception desk
Founder of Birmingham-based nail studio, Icey’s Beauty Lounge, Aysana Druga, shares the story behind the salon’s impressive entrance… In 2015, Aysana and her husband spotted a piano in the window of a charity shop. She recalls: “We had no idea where it was going to go at the time, so…
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I’m a Scottish nail artist working in London. Here’s what I miss most…
“If anyone from outside Scotland asks me, I say I’m from Glasgow, but as Scottish folk will read this, I’m actually from Livingston,” smiles Becki Menzies. The nail pro lived in Scotland for 28 years before moving to East London in 2023, where she works within tattoo space, Soteria Studios.…
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Why nail technicians should enter the Scratch Stars Awards: tips from a nail competition maestro
Bespoke nail artist, Jiak Hing, who has won the Scratch Stars Gel Polish Stylist of the Year accolade for three consecutive years, shares insight into the competition, what to expect on the day and the benefits of entering. Why did you decide to enter the Scratch Stars Awards? To…
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Introverted nail techs: how to grow your skills & clientele comfortably
Do you love the creative aspect of being a nail professional: perfecting enhancements and getting arty, but find it challenging to converse with clients and colleagues? You’re not alone. A need to recharge after client interactions or feeling most comfortable in quiet environments are signs of introversion. The word ‘introvert’…
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From DIY nails to owning a home salon: how one tech turned her passion into a business
Bedfordshire-based nail tech, Jodie Day of @talonsbyjodie, started her nail journey simply wanting to learn how to do her own nails, however she enjoyed the training so much that she decided to turn it into her career. Jodie began her training in 2021 while pregnant, seeking a creative outlet. She…
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Award-winning home salon owner: the 5 essential tips for success
Scratch Stars Home Nail Salon of the Year 2024 winner, Kirsty Brown of @paintbrushnails, shares her top tips for building a successful home salon… Having won the prestigious Scratch Stars accolade for her Stirling-based home salon, we asked Kirsty to share her top tips to inform and inspire nail techs…
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South Devon tech: At 30 I decided to train as a nail technician – and I’ve never looked back
Having undergone a career swap at the age of 30, Devon-based nail tech Bonni Higson, the owner of Bonni File’n’Style in Dawlish, shares her story… After having children, Bonni decided to train as a nail technician. She says: “I enrolled at South Devon College and qualified at NVQ level 2…
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Do you have a loyalty programme in place? Alice Kirby, director at Lockhart Meyer Salon Marketing, shares her top tips… Why should nail & beauty businesses introduce a loyalty schemes? An effective loyalty scheme can help increase both your retention rates and how long your clients ultimately stay with you.…
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Scratch chats to Skye Groves of Hallowed Be Thy Nails about her industry admirations and searching for nail art inspiration. What is it about nails that has you hooked? The possibilities really are endless when it comes to nail art, and that’s what makes working in this industry so refreshing!…
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With two locations in the heart of London, Townhouse Nail Salon has become a go-to destination for nail appointments thanks to its chic setup. Awarded with a Scratch Stars Awards 2020/21 finalist status in the Nail Salon of the Year category for its flagship Great Portland Street location, the salon…
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Scratch chats to Jane McCann of Reality Beauty x Jane about her goals to expand into education, and how she created this Super Mario pixel nail design… I trained in beauty therapy in 2014, but from early on in my course, I knew I wanted to specialise in nails. I…
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Found in the urban hotspot of Crystal Palace, Plaster is an inclusive salon offering natural nail treatments and nail art appointment. “Opening in 2019, Plaster was borne from the want to offer our clients – irrespective of gender, identity, background or profession – a space to be whoever they want…
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Purple Professional‘s Italian brand ambassador, Bruna Chagas of Bruna Chagas Nails, shares her career story & how she created this 3D French mosaic nail art design… “I have had a passion for nails ever since I was a child. I started at 10 years old, and my love for nails…
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