TECHS & SALONS

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Lancashire tech: The local council didn’t recognise my nail & beauty salon as a valid business

By Lilly Delmage | 22 February 2025

Owner of The Nail & Beauty Lounge, Julie McCabe, shares the challenges she faced when trying to set up her business, as well as its growth and success… Julie McCabe was excited to open her salon after finding the perfect space. She details: “It is a former hair salon in…

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Nail & beauty apprenticeships: salons share benefits, their experiences & advice

By Rebecca Hitchon | 16 February 2025

In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…

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Ashford beauty salon: how exceptional customer service creates relaxing client experiences

By Lilly Delmage | 15 February 2025

Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…

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Salon in the Spotlight: Olivia’s Hidden Beauty, Stoke-On-Trent

By Callie Iley | 14 July 2021

Olivia Grace Lovatt and her husband initially started their garage conversion with the intention of making it a playroom for their children. After working for her sister since 2005, she realised she wanted to spend more time at home. “My husband said if I wanted to spend more time at…

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NAIL TECH TALK: Jess Swinburn of Beauty by Jess

By Callie Iley | 10 July 2021

Scratch chats to Burnley and Blackburn based tech, Jess Swinburn of Beauty by Jess, about being featured in her local news and the importance of utilising social media for business… I love everything about the nail industry. I did art as an A-Level, and have always had a creative side,…

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Salon in the Spotlight: Creative Nails and Brows, East Yorkshire

By Callie Iley | 7 July 2021

After running her salon in the high street of Driffield town centre between 2011 and 2017, Diane Wilson moved her salon to her summerhouse. “I was an A level teacher, but a horrific car accident put me in a wheelchair, so that was when I changed career to the nail…

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Salon in the Spotlight: Coco’s Nail Artistry & Beauty, Rothwell

By Callie Iley | 30 June 2021

Lee-Ann Moss enjoyed life as a mobile nail technician from 2017, but began to look for properties to rent during the lockdowns of 2020 in order to open her own salon. “The idea that life is too short hit home for me during the pandemic,” Lee-Ann remembers. “I was approached…

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NAIL TECH TALK: Camilla Vika Høgemark of Vegan Nails by Camilla

By Callie Iley | 26 June 2021

Scratch chats to Camilla Vika Høgemark of Vegan Nails by Camilla about her favourite nail trends and the importance of using vegan and cruelty free products… Art is something I’ve always been into, ever since I was a little kid. I studied Fine Art in college, and later graduated with…

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NAIL TECH TALK: Kelly Bradford on her colourful career

By Chloe Randall | 25 June 2021

Kelly Bradford, owner of Kels Gels has had a varied career before becoming a nail technician four years ago. From being a service engineer, to cabin crew for British Airways, Kelly shares her story… I started working at Somerfield as a checkout supervisor at 16, followed by NatWest bank as…

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