TECHS & SALONS
Lancashire tech: The local council didn’t recognise my nail & beauty salon as a valid business
Owner of The Nail & Beauty Lounge, Julie McCabe, shares the challenges she faced when trying to set up her business, as well as its growth and success… Julie McCabe was excited to open her salon after finding the perfect space. She details: “It is a former hair salon in…
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Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
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Ashford beauty salon: how exceptional customer service creates relaxing client experiences
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…
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Scratch chats to Samantha Cedergren of SLCNails about her feelings on education in the nail industry and her hopes for the future… I find most of my inspiration from other nail techs, mostly through Instagram. I find it so difficult to just simply create from nothing. I have a folder…
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Swindon based nail and beauty salon Honestly Ombré scooped the Scratch Stars Nail & Beauty Salon of the Year Award at the Scratch Stars Party 20/21, due to their passion of vegan, ethical, and cruelty free nails and beauty. Jess Wallbridge, founder of Honestly Ombré, tells us: “Honestly Ombré has…
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In just a few years, nail artist Natalie Mugridge has amassed over 30,000 Instagram followers – and a whopping 60,800 fans on YouTube. So what’s the secret to her social media success? Here, Scratch gets the lowdown… “I posted my first YouTube video on 28 September 2017, the same month…
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After previously working as a mobile beautician, Danielle Bridges decided it was time to open up her own salon during the first Coronavirus lockdown. “I found it hard lugging all my equipment around so I decided to take the plunge. I couldn’t find anything suitable around my area, so I…
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Scratch chats to Kylea Wherry about her journey into the nail industry and her delight at winning the Scratch Stars Award for L&P Tech of the Year 20/21… I started my career in nails in January 2012. It wasn’t a profession I’d dreamed of, just one I thought could fit around…
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Launched in 2014 by Katiie Norman, the Goddess Emporium brand began its beauty journey with a portfolio of Goddess Pro Lash Products. After meeting nail tech, Rachel Lloyd, after Rachel visited Katiie for lash services, the duo struck up a friendship and decided to expand the Goddess Emporium range to…
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