TECHS & SALONS

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Pet-friendly salons: key benefits & important considerations

By Guest Writer | 10 April 2025

Have you ever considered making your salon pet-friendly? A spokesperson for luxury nail salon, Paint Nails London, shares the advantages and what you need to consider. Why did you decide to become a pet-friendly salon? We decided to become a pet-friendly salon because so many of our clients are animal…

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Nail industry siblings

Family affair: Meet 3 sets of siblings finding success in the nail industry

By Rebecca Hitchon | 10 April 2025

Scratch puts the spotlight on brothers and sisters working together in the nail industry… Glitterbels While Annabel Maginnis will likely come to mind when you hear the word ‘Glitterbels’, there is a trio of siblings involved in the brand: Annabel’s husband, Elliott, and his brothers, Mac and Alex. It was…

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Soholistic Spa at Ham Yard Hotel

Soho’s ‘hidden gem’: The underground spa delivering high-quality nail & beauty services

By Scratch Staff | 5 April 2025

Spa manager, Charlotte Bull, tells all about Soholistic Spa at Ham Yard Hotel, London: an underground, luxury beauty space. Once a derelict space, the site of Ham Yard Hotel in the heart of dynamic Soho was transformed by the Firmdale Hotels group in 2014. Situated next to Piccadilly Circus and…

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Scratch Stars Award-winning nail salon owner: competition benefits & advice

By Lilly Delmage | 22 January 2025

Natasha Barker, owner of Scratch Stars Nail Salon of Year 2024, Niche Nails & Beauty, reveals advice for succeeding in the competition. The 2024 awards were not the salon’s first entry into the competition. Natasha explains: “I had entered the awards previously on behalf of the salon, and we had…

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Sammy Macdonald Victoria Beckham Nails

Get to know the Scottish nail stylist who led nail looks for Victoria Beckham

By Helena Biggs | 8 January 2025

In Sammy Mac’s two decades in the nail industry, she’s won numerous awards, opened a thriving nail salon chain and led multiple teams backstage at Fashion Week events. So what’s left on the career tick list for this Scottish nail pro? “Leading the nail team for the 2024 Victoria Beckham…

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Unique salon décor: The Birmingham nail salon featuring a piano as its reception desk

By Lilly Delmage | 6 January 2025

Founder of Birmingham-based nail studio, Icey’s Beauty Lounge, Aysana Druga, shares the story behind the salon’s impressive entrance… In 2015, Aysana and her husband spotted a piano in the window of a charity shop. She recalls: “We had no idea where it was going to go at the time, so…

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Why nail technicians should enter the Scratch Stars Awards: tips from a nail competition maestro

By Lilly Delmage | 3 January 2025

Bespoke nail artist, Jiak Hing, who has won the Scratch Stars Gel Polish Stylist of the Year accolade for three consecutive years, shares insight into the competition, what to expect on the day and the benefits of entering.   Why did you decide to enter the Scratch Stars Awards? To…

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Introverted nail techs: how to grow your skills & clientele comfortably

By Lilly Delmage | 22 December 2024

Do you love the creative aspect of being a nail professional: perfecting enhancements and getting arty, but find it challenging to converse with clients and colleagues? You’re not alone. A need to recharge after client interactions or feeling most comfortable in quiet environments are signs of introversion. The word ‘introvert’…

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From DIY nails to owning a home salon: how one tech turned her passion into a business

By Lilly Delmage | 9 December 2024

Bedfordshire-based nail tech, Jodie Day of @talonsbyjodie, started her nail journey simply wanting to learn how to do her own nails, however she enjoyed the training so much that she decided to turn it into her career. Jodie began her training in 2021 while pregnant, seeking a creative outlet. She…

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