TECHS & SALONS

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Nail & beauty apprenticeships: salons share benefits, their experiences & advice

By Rebecca Hitchon | 16 February 2025

In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…

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Ashford beauty salon: how exceptional customer service creates relaxing client experiences

By Lilly Delmage | 15 February 2025

Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…

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Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry

By Lilly Delmage | 9 February 2025

Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall, shares her career story and how she balances various industry roles… Tell us about your journey into the nail industry… While I was at school, I worked at my mum’s nail salon, Nailspa in Huddersfield, on Saturdays, assisting…

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Salon in the Spotlight: The Beauty Spot, Alverstoke, Hampshire

By Callie Iley | 7 July 2022

While pregnant with her third son and living abroad with her military husband, Kayliegh Winspear sought independence in her life. In summer 2019, she began doing nails professionally. “My parents didn’t approve of me doing beauty at college, but it had always been a dream of mine.” “We moved back…

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NAIL TECH TALK: Nailympia Orlando winner, Kierra White

By Guest Writer | 6 July 2022

By Rose Moggridge A licenced cosmetologist since January 2019, Kierra White of Jacksonville, USA, slipped sideways into nail art and grooming after her passion for this beauty genre was ignited. Captivated by the fact that a nail artist can express their own vision of art on a nail, Kierra chose…

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Nail Tech Talk: Grace Evans of Nail Huns

By Callie Iley | 2 July 2022

Grace Evans of Nail Huns chats with Scratch about seasonal nail art trends and her goals to grow her salon space… “I decided that I wanted to do nails and nail art after seeing so many funky sets online,” Grace recalls. “I decided to do a gel nail course where…

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Salon in the Spotlight: Coco’s Nail Artistry & Beauty, Kibworth, Leicestershire

By Callie Iley | 30 June 2022

Lee-Ann Moss had dreams of opening her own salon, and took the plunge during lockdown. “I opened up my first salon in Rothwell, as there was no property in my home village of Kibworth. During difficult times, I wasn’t sure how my buisness would take off, but we went from…

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Nail Tech Talk: Elly Aalish Wright of Elly Aalish Nails

By Callie Iley | 25 June 2022

Elly Aalish Wright of Elly Aalish Nails chats with Scratch about her favourite nail designs and her time working on photoshoots… “I love that nails can give off different bits of personality,” Elly Aalish smiles. “Whether it’s a bold colour choice or a particular style of art, everyone’s are slightly…

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Salon in the Spotlight: Beauty by Georgia Williams, Swansea

By Callie Iley | 23 June 2022

Working in the beauty industry since 2014, Georgia Williams worked in a local salon for her first six years in the industry, moving to home-based for a year following the pandemic. “The pandemic had made me realise I wanted to venture out and work for myself. I was extremely lucky…

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