TECHS & SALONS
Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
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Ashford beauty salon: how exceptional customer service creates relaxing client experiences
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…
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Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry
Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall, shares her career story and how she balances various industry roles… Tell us about your journey into the nail industry… While I was at school, I worked at my mum’s nail salon, Nailspa in Huddersfield, on Saturdays, assisting…
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Read the latest issue
Nail Tech Talk: Alice Molyneux of Cherry-B Studios Alice Molyneux of Cherry-B Studios sits down with Scratch to chat about her inclusive nail studio and her future career goals… “My signature style is something that is painterly and realistic looking, such as dreamy skies, portraits, foliage and fine line illustrations,”…
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Salon in the Spotlight: Indigo Pearl Beauty, Southend-on-Sea Having worked as a mobile beauty therapist for seven years, Victoria Marston dreamed of having her own home-based salon space. However, she was limited due to where she was living. “Business was put on hold when lockdown happened in 2020, which is…
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Nail Tech Talk: Jessica White of Jessica White Nail Artist Scratch chats to Leeds based tech, Jessica White of Jessica White Nail Artist, about her time studying for a law degree alongside tekking, and why she decided to commit to nails full time when she graduated… “My nail journey began…
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Salon in the Spotlight: SB Nails, Basingstoke After working in education as a learning support assistant and art therapist within a school, Sonia Brown decided it was time for a career change. “I knew that my new career path wasn’t going to be in education, it was going to be…
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Scratch chats to Daisy Tann of Sweet As Hell about her passion for cruelty free nail products and inclusivity in the beauty industry. “I think for me, the thing I love most about being a nail tech is a combination of things,” Daisy smiles. “I love delivering a service that…
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Salon in the Spotlight: Sweetcheeks Salon, Shrewsbury Sweetcheeks Salon, Telford was first established in 2015 by Sophie Williams, who had previously worked as a mobile tech for 12 years. Sophie branched into education in 2019, starting her own training academy, and the Telford salon began to expand. “I had been…
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