TECHS & SALONS

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Working together: The mothers and children building businesses in the nail Industry

By Scratch Staff | 16 March 2025

The nail industry has often been described as ‘one big family’, but for many nail brand owners, techs, and educators, it really is a true reality. To celebrate Mother’s Day, Scratch spoke to mother-child duos & trios on how they work together within nail & beauty businesses to build success……

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Lilly web newsfeature lead 1200x800px 125

Working together: The mothers & children building businesses in the nail industry

By Scratch Staff | 16 March 2025

The nail industry has often been described as ‘one big family’, but for many nail brand owners, techs and educators, this really is a reality. To celebrate Mother’s Day, Scratch spoke to mother-child duos and trios on how they work together within nail and beauty businesses to build success… Belinda…

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Staffordshire tech: Working from a home salon has been the best decision I’ve made

By Lilly Delmage | 15 March 2025

Katie Pritchard of Katie Lou Nail Artist and Educator opens her salon’s doors to Scratch and shares the benefits of becoming a home-based tech. Having been in the nail industry for 20 years, Katie has experimented with a variety of ways of working. She says: “I have worked as a…

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Salon in the Spotlight: GOOSE, Nottingham

By Callie Iley | 29 June 2023

Eclectic, inclusive and filled with talented pros, GOOSE’s doors were opened in 2019 by Arabella Wildgoose, a hair & beauty specialist whose training began in 2005. Since her initial training, Arabella has continued to collect an array of qualifications in her time in the industry, seeking training in nails, lashes,…

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Nail Tech Talk: Alex Hilton of By Alex

By Callie Iley | 24 June 2023

York-based nail artist, Alex Hilton of By Alex details what she loves most about the nail industry and shares her plans for the future of By Alex… “I’ve always had an interest in the beauty industry,” Alex remembers. “From the young age of about 11 years old, I would ask…

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Salon in the Spotlight: The Beauty Hive with Sophie & Katie, Littleborough

By Callie Iley | 22 June 2023

Upon finding the perfect space to set up her own salon, Sophie O’sullivan approached former colleague, Katie Woodworth to create The Beauty Hive with Sophie & Katie, a clean yet comfortable salon space in Greater Manchester. “I qualified in VTCT Level 3 in Nail Technology in 2017 and completed my…

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Nail Tech Talk: Cherie Whitlock of Ma Cherie

By Callie Iley | 17 June 2023

With dreams of one day owning her own luxury nail salon, Cherie Whitlock of Ma Cherie shares her next steps in her career & reveals what she loves most about being a nail tech… Cherie’s creative streak instantly attracted her to the industry, led by a lifetime of talent and…

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Salon in the Spotlight: Elle Belle’s Beauty Studio, Norfolk

By Carter Rogers | 15 June 2023

Enrolling in her first of many beauty courses in 2010, Kay Willmott opened her salon, Elle Belle’s Beauty Studio, in 2017, named after her daughter. With ten members of staff in the salon, including herself, as a beauty therapist and laser technician; salon manager, nail tech and masseuse, Rosie Jo;…

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Behind the Brand: Meet the best friend duo behind Lovelle Salon Wear

By Callie Iley | 12 June 2023

Fashion-forward beauty therapist best friends, Nikki Hutchings & Sonia Ghag, designed a range of salon wear to suit the modern beauty pro without compromising on style or comfort. Beauty therapist duo, Nikki Hutchings and Sonia Ghag, met when their children started at school together. With both having an interest in…

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