TECHS & SALONS

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Working together: The mothers and children building businesses in the nail Industry

By Scratch Staff | 16 March 2025

The nail industry has often been described as ‘one big family’, but for many nail brand owners, techs, and educators, it really is a true reality. To celebrate Mother’s Day, Scratch spoke to mother-child duos & trios on how they work together within nail & beauty businesses to build success……

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Working together: The mothers & children building businesses in the nail industry

By Scratch Staff | 16 March 2025

The nail industry has often been described as ‘one big family’, but for many nail brand owners, techs and educators, this really is a reality. To celebrate Mother’s Day, Scratch spoke to mother-child duos and trios on how they work together within nail and beauty businesses to build success… Belinda…

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Staffordshire tech: Working from a home salon has been the best decision I’ve made

By Lilly Delmage | 15 March 2025

Katie Pritchard of Katie Lou Nail Artist and Educator opens her salon’s doors to Scratch and shares the benefits of becoming a home-based tech. Having been in the nail industry for 20 years, Katie has experimented with a variety of ways of working. She says: “I have worked as a…

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FAVES OF 2017: Sarah Woodrow, Nailed It

By Sophie Nutt | 27 December 2017

We’ve been asking you for your favourite nail designs of 2017! Sarah Woodrow, of Nailed It, fell in love with these nails as they were the first set she created after committing to becoming a full time nail tech. “These are my favourite nails of the year as they are the…

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FAVES OF 2017: Karen Brown, Sanctuary in the City

By Sophie Nutt | 26 December 2017

We’ve been asking you for your favourite nail designs of 2017! Karen Brown, of Sanctuary in the City salon, revealed that her favourite nail design is the one that she created for her client who was jetting off to Las Vegas. “These are my favourite nails of 2017 as Las Vegas…

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WHAT I’M WEARING: Jodie Morris, Jodie Morris Nails & Beauty

By Sophie Nutt | 24 December 2017

We want to see what you’re wearing on your nails! Jodie Morris, of Jodie Morris Nails & Beauty, created these icy blue nails after taking inspiration from other techs when looking for a wintery design. “I used Glam and Glits acrylic in Strut, and Blue Rain for the baubles on the ring…

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FESTIVE FANCIES: Kristine Toce

By Kat Hill | 24 December 2017

We’ve made a list and we’re checking it twice! In the countdown to Christmas, we’re rounding up festive designs and products for the most wonderful time of year. Beautifully ornate, this majestic manicure comes courtesy of Kristine Toce. Pairing a glossy red hue with black glitter, Kristine also adds detail with curlicues…

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FESTIVE FANCIES: Simone at The Nail Cabin

By Kat Hill | 23 December 2017

We’ve made a list and we’re checking it twice! In the countdown to Christmas, we’re rounding up festive designs and products for the most wonderful time of year. Simone at The Nail Cabin, Lincoln, crafted this decant purple design. Using INK London’s Acrylink range as the base for her nail art, Simone then…

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FESTIVE FANCIES: Rosie Watton, Nails By Rosie

By Kat Hill | 22 December 2017

We’ve made a list and we’re checking it twice! In the countdown to Christmas, we’re rounding up festive designs and products for the most wonderful time of year. Rosie Watton created this sparkling snowy look for her client’s Christmas manicure. With a base of Bio Sculpture Gel’s shade No. 1…

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