TECHS & SALONS

Jade barber nail competitions

Kent nail artist: How I navigate nail competitions with autism & ADHD

By Guest Writer | 18 March 2025

Jade Barber, founder of Nail & Beauty Excellence & Scratch Stars L&P Tech of the Year 2022, shares her experiences of neurodiversity in the nail arena… I began competing early in my nail career, as my educator entered me into a student category at a Professional Beauty nail competition. Without…

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Working together: The mothers & children building businesses in the nail industry

By Scratch Staff | 16 March 2025

The nail industry has often been described as ‘one big family’, but for many nail brand owners, techs and educators, this really is a reality. To celebrate Mother’s Day, Scratch spoke to mother-child duos and trios on how they work together within nail and beauty businesses to build success… Belinda…

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Staffordshire tech: Working from a home salon has been the best decision I’ve made

By Lilly Delmage | 15 March 2025

Katie Pritchard of Katie Lou Nail Artist and Educator opens her salon’s doors to Scratch and shares the benefits of becoming a home-based tech. Having been in the nail industry for 20 years, Katie has experimented with a variety of ways of working. She says: “I have worked as a…

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Lauren holmes nails

#TRENDINGTUESDAY Lauren Holmes, Nailed It Beauty

By Sophie Nutt | 10 July 2018

We want to see the designs trending at your nail desk! Lauren Holmes, of Nailed It Beauty, reveals that Lana heart nail looks are constantly popular with her clients, however the summer months has seen the design incorporate bright and pretty hues. “As the sun is out, all the bright…

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Gena nails

MANI MONDAY: Holographic twist

By Scratch Staff | 9 July 2018

Begin the week the right way with some nail inspiration this mani Monday! This striking set of holographic nails caught our eye, serving up an alternative option as a summer design for those that aren’t a fan of bright, poppy rainbow hues on their talons. The set was created by…

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Nicola cooper nails

WHAT I’M WEARING: Nicola Cooper

By Sophie Nutt | 8 July 2018

We want to see what you’re wearing on your nails! Talented tech, Nicola Cooper, opted for a bright and beautiful tie dye nail look using a variety of Magpie Beauty products. “I created this design using products from my favourite brand, Magpie Beauty. I started with a layer of Plain…

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Ilex Wood on one stroke nail art, industry friends and Nail Harmony UK

By Kat Hill | 7 July 2018

Ilex Wood is a bachelor educator with Nail Harmony UK and based in Doncaster. What is your all-time favourite nail product? My all-time favourite nail product must be Gelish Structure Gel. It is so versatile I can use it in all most any nail service, and both my clients and students are going…

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Jemma ball nails

#TRENDINGTUESDAY Jemma Ball, Jemma Bailey Beauty

By Sophie Nutt | 3 July 2018

We want to see the designs trending at your nail desk! Jemma Ball, of Jemma Bailey Beauty, reveals that punchy peachy hues combined with tropical leaf art have been popular with her clients recently. “I think the simplicity of this design makes it so popular. Its summery but not in…

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Tak mani monday

MANI MONDAY: Monday blues

By Sophie Nutt | 2 July 2018

Begin the week the right way with some nail inspiration this mani Monday! Erase the Monday blues with this ‘rad’ ocean-inspired nail art, painted freehand by talented tech, Tan Okamura of Vanity Projects salon in New York. The design sees a clear, high-shine base topped with hand painted art in…

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