TECHS & SALONS
Working together: The mothers & children building businesses in the nail industry
The nail industry has often been described as ‘one big family’, but for many nail brand owners, techs and educators, this really is a reality. To celebrate Mother’s Day, Scratch spoke to mother-child duos and trios on how they work together within nail and beauty businesses to build success… Belinda…
Read MoreStaffordshire tech: Working from a home salon has been the best decision I’ve made
Katie Pritchard of Katie Lou Nail Artist and Educator opens her salon’s doors to Scratch and shares the benefits of becoming a home-based tech. Having been in the nail industry for 20 years, Katie has experimented with a variety of ways of working. She says: “I have worked as a…
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Begin the week the right way with some nail inspiration this mani Monday! Is there such a thing as too much pink? At Scratch HQ, the answer is always no! We adore this pretty pink set created by Sophie Hudd, of Rainbow Nails, on natural nails. Sophie used Magpie Beauty…
Read MoreLondon salon owner, Tinu Bello, recently opened her second location for her brand Colour Riot Nails in the vibrant district of Shoreditch, going her existing location in Fitzrovia. Here, Tinu talks about her experiences… “Competition? Yes, London has some amazing nail salons, and we welcome a bit of healthy competition – but there is more than…
Read MoreAfter her personal life change forever, Emma Singleton decided it was time for a change and time to chase her dream. “I’ve been doing nails for 13 years alongside being a HR consultant,” explains Emma. “In September 2016, I had my first child and in December that year decided it…
Read MoreWe want to see the designs trending at your nail desk! Danielle Powers, of Danielle Jade Beauty, reveals that tropical flower designs using the one stroke technique have been popular with her clients recently. “I feel this design has been so popular due to being in the peak of holiday…
Read MoreBegin the week the right way with some nail inspiration this mani Monday! Sometimes we need creative inspiration for nail work, constantly keeping our fingers on the pulse of new trends and design ideas; this week’s mani Monday, however, brings inspiration in the form of some good, old fashioned motivation.…
Read MoreWe want to see what you’re wearing on your nails! Talented tech, Kerrie Labrum, wears striking lime green stiletto design seeing encapsulated glitter and an ombre feature nail. “I created these nails using Team Gorgeous Acrylic Colour Powders in Juicy Green, Zesty Lemon, Honeycomb, Clear Candy and Glitterplanet Pre-Pinched Stiletto…
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