TECHS & SALONS

Jade barber nail competitions

Kent nail artist: How I navigate nail competitions with autism & ADHD

By Guest Writer | 18 March 2025

Jade Barber, founder of Nail & Beauty Excellence & Scratch Stars L&P Tech of the Year 2022, shares her experiences of neurodiversity in the nail arena… I began competing early in my nail career, as my educator entered me into a student category at a Professional Beauty nail competition. Without…

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Working together: The mothers & children building businesses in the nail industry

By Scratch Staff | 16 March 2025

The nail industry has often been described as ‘one big family’, but for many nail brand owners, techs and educators, this really is a reality. To celebrate Mother’s Day, Scratch spoke to mother-child duos and trios on how they work together within nail and beauty businesses to build success… Belinda…

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Staffordshire tech: Working from a home salon has been the best decision I’ve made

By Lilly Delmage | 15 March 2025

Katie Pritchard of Katie Lou Nail Artist and Educator opens her salon’s doors to Scratch and shares the benefits of becoming a home-based tech. Having been in the nail industry for 20 years, Katie has experimented with a variety of ways of working. She says: “I have worked as a…

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Rainbow nails

MANI MONDAY: Think pink

By Sophie Nutt | 27 August 2018

Begin the week the right way with some nail inspiration this mani Monday! Is there such a thing as too much pink? At Scratch HQ, the answer is always no! We adore this pretty pink set created by Sophie Hudd, of Rainbow Nails, on natural nails. Sophie used Magpie Beauty…

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Tinu bello

London salon owner talks abut having ‘healthy competition’

By Kat Hill | 24 August 2018

London salon owner, Tinu Bello, recently opened her second location for her brand Colour Riot Nails in the vibrant district of Shoreditch, going her existing location in Fitzrovia. Here, Tinu talks about her experiences… “Competition? Yes, London has some amazing nail salons, and we welcome a bit of healthy competition – but there is more than…

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Salon in the Spotlight: GirlHub Nail, Beauty & Tanning Salon, Bury

By Kat Hill | 22 August 2018

After her personal life change forever, Emma Singleton decided it was time for a change and time to chase her dream. “I’ve been doing nails for 13 years alongside being a HR consultant,” explains Emma. “In September 2016, I had my first child and in December that year decided it…

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Danielle powers nails

#TRENDINGTUESDAY Danielle Powers, Danielle Jade Beauty

By Sophie Nutt | 21 August 2018

We want to see the designs trending at your nail desk! Danielle Powers, of Danielle Jade Beauty, reveals that tropical flower designs using the one stroke technique have been popular with her clients recently. “I feel this design has been so popular due to being in the peak of holiday…

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Maddy ayers

MANI MONDAY: You got this

By Sophie Nutt | 20 August 2018

Begin the week the right way with some nail inspiration this mani Monday! Sometimes we need creative inspiration for nail work, constantly keeping our fingers on the pulse of new trends and design ideas; this week’s mani Monday, however, brings inspiration in the form of some good, old fashioned motivation.…

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Kerrie labrum

WHAT I’M WEARING: Kerrie Labrum

By Sophie Nutt | 19 August 2018

We want to see what you’re wearing on your nails! Talented tech, Kerrie Labrum, wears striking lime green stiletto design seeing encapsulated glitter and an ombre feature nail. “I created these nails using Team Gorgeous Acrylic Colour Powders in Juicy Green, Zesty Lemon, Honeycomb, Clear Candy and Glitterplanet Pre-Pinched Stiletto…

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