TECHS & SALONS

Jade barber nail competitions

Kent nail artist: How I navigate nail competitions with autism & ADHD

By Guest Writer | 18 March 2025

Jade Barber, founder of Nail & Beauty Excellence & Scratch Stars L&P Tech of the Year 2022, shares her experiences of neurodiversity in the nail arena… I began competing early in my nail career, as my educator entered me into a student category at a Professional Beauty nail competition. Without…

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Working together: The mothers & children building businesses in the nail industry

By Scratch Staff | 16 March 2025

The nail industry has often been described as ‘one big family’, but for many nail brand owners, techs and educators, this really is a reality. To celebrate Mother’s Day, Scratch spoke to mother-child duos and trios on how they work together within nail and beauty businesses to build success… Belinda…

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Staffordshire tech: Working from a home salon has been the best decision I’ve made

By Lilly Delmage | 15 March 2025

Katie Pritchard of Katie Lou Nail Artist and Educator opens her salon’s doors to Scratch and shares the benefits of becoming a home-based tech. Having been in the nail industry for 20 years, Katie has experimented with a variety of ways of working. She says: “I have worked as a…

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Sara wilfred nails

#TRENDINGTUESDAY Sara Wilfred, Sara’s Nail & Lash Boutique

By Sophie Nutt | 4 September 2018

We want to see the designs trending at your nail desk! Sara Wilfred, of Sara’s Nail & Lash Boutique, reveals that the simple but glamorous combination of bright pink hues and holographic feature nails have been popular with her clients recently. “This design shouts summer – and we don’t have…

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The industry’s thoughts on…CYBER BULLYING

By Alex Fox | 3 September 2018

The September issue of Scratch explores the issue of cyber bullying and its impact on the nail sector. Here, more techs reveal their experiences and thoughts… Jan Soar, UK head of education & Nail Harmony PhD master educator for Essex discusses the term ‘bully’ “Cyberbullying is bullying in a cowardly form.…

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Morena mani monday

MANI MONDAY: Tropical talons

By Sophie Nutt | 3 September 2018

Begin the week the right way with some nail inspiration this mani Monday! Talented tech and session stylist, Morena Sanguini, created this fabulous floral design for one of her clients and has us longing for an autumn getaway to a tropical destination. Morena used ibd hard gel and Kiara Sky…

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WHAT I’M WEARING: Beatrix Szabo, Beatrix Nails

By Sophie Nutt | 2 September 2018

We want to see what you’re wearing on your nails! Beatrix Szabo, of Beatrix Nails, opts for an elegant pinky-nude design, complete with delicate flower artistry and crystal embellishments. “I love white against nude colours with a touch of glitter – and the inspiration for these came from wedding nails!…

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Sarah vernon

Salon in the Spotlight: Sarah Vernon Nails and Beauty, Doncaster

By Kat Hill | 29 August 2018

Having worked from home previously, Sarah Vernon Cowell knew it was time for a new working space when she started to outgrow her set-up. “I started up the business seven years ago,” Sarah reveals. “I worked from a log cabin from home. Over the years, I worked hard to build…

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Karen brown

#TRENDINGTUESDAY Karen Brown, Sanctuary in the City

By Sophie Nutt | 28 August 2018

We want to see the designs trending at your nail desk! Karen Brown, of Sanctuary in the City, reveals that the French blend technique teamed together with a bold stiletto nail shape has been an extremely popular pairing with her clients recently. “French blends are so popular all year round…

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