TECHS & SALONS

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Scratch Stars Award-winning nail salon owner: competition benefits & advice

By Lilly Delmage | 22 January 2025

Natasha Barker, owner of Scratch Stars Nail Salon of Year 2024, Niche Nails & Beauty, reveals advice for succeeding in the competition. The 2024 awards were not the salon’s first entry into the competition. Natasha explains: “I had entered the awards previously on behalf of the salon, and we had…

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Sammy Macdonald Victoria Beckham Nails

Get to know the Scottish nail stylist who led nail looks for Victoria Beckham

By Helena Biggs | 8 January 2025

In Sammy Mac’s two decades in the nail industry, she’s won numerous awards, opened a thriving nail salon chain and led multiple teams backstage at Fashion Week events. So what’s left on the career tick list for this Scottish nail pro? “Leading the nail team for the 2024 Victoria Beckham…

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Unique salon décor: The Birmingham nail salon featuring a piano as its reception desk

By Lilly Delmage | 6 January 2025

Founder of Birmingham-based nail studio, Icey’s Beauty Lounge, Aysana Druga, shares the story behind the salon’s impressive entrance… In 2015, Aysana and her husband spotted a piano in the window of a charity shop. She recalls: “We had no idea where it was going to go at the time, so…

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Salon in the Spotlight: Bello Amor Beauty & Academy, Liverpool

By Kat Hill | 5 September 2018

Having established her business and client base as a mobile technician and being home-based, Natalia Moore knew it was time to expand and find a bigger base for her business. “After six years, I expanded in 2016 and moved to a larger premises as the business was growing from strength…

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Sara Wilfred Nails

#TRENDINGTUESDAY Sara Wilfred, Sara’s Nail & Lash Boutique

By Sophie Nutt | 4 September 2018

We want to see the designs trending at your nail desk! Sara Wilfred, of Sara’s Nail & Lash Boutique, reveals that the simple but glamorous combination of bright pink hues and holographic feature nails have been popular with her clients recently. “This design shouts summer – and we don’t have…

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The industry’s thoughts on…CYBER BULLYING

By Alex Fox | 3 September 2018

The September issue of Scratch explores the issue of cyber bullying and its impact on the nail sector. Here, more techs reveal their experiences and thoughts… Jan Soar, UK head of education & Nail Harmony PhD master educator for Essex discusses the term ‘bully’ “Cyberbullying is bullying in a cowardly form.…

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Morena Mani Monday

MANI MONDAY: Tropical talons

By Sophie Nutt | 3 September 2018

Begin the week the right way with some nail inspiration this mani Monday! Talented tech and session stylist, Morena Sanguini, created this fabulous floral design for one of her clients and has us longing for an autumn getaway to a tropical destination. Morena used ibd hard gel and Kiara Sky…

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WHAT I’M WEARING: Beatrix Szabo, Beatrix Nails

By Sophie Nutt | 2 September 2018

We want to see what you’re wearing on your nails! Beatrix Szabo, of Beatrix Nails, opts for an elegant pinky-nude design, complete with delicate flower artistry and crystal embellishments. “I love white against nude colours with a touch of glitter – and the inspiration for these came from wedding nails!…

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Sarah Vernon

Salon in the Spotlight: Sarah Vernon Nails and Beauty, Doncaster

By Kat Hill | 29 August 2018

Having worked from home previously, Sarah Vernon Cowell knew it was time for a new working space when she started to outgrow her set-up. “I started up the business seven years ago,” Sarah reveals. “I worked from a log cabin from home. Over the years, I worked hard to build…

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