TECHS & SALONS
Working together: The mothers & children building businesses in the nail industry
The nail industry has often been described as ‘one big family’, but for many nail brand owners, techs and educators, this really is a reality. To celebrate Mother’s Day, Scratch spoke to mother-child duos and trios on how they work together within nail and beauty businesses to build success… Belinda…
Read MoreStaffordshire tech: Working from a home salon has been the best decision I’ve made
Katie Pritchard of Katie Lou Nail Artist and Educator opens her salon’s doors to Scratch and shares the benefits of becoming a home-based tech. Having been in the nail industry for 20 years, Katie has experimented with a variety of ways of working. She says: “I have worked as a…
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It’s World Mental Health Day, and while our industry boasts confidence, communication and creative flair, many nail technicians deal with anxiety on their own everyday, effecting their work and personal lives. Although mental health is being spoken about more openly in recent years thanks to charities and activists, there is…
Read MoreWe want to see the designs trending at your nail desk! Oksana Smirnova, of Oksana Salon, says geometric nails incorporating autumnal hues have been popular with her clients recently. “I have more and more clients asking for geometric designs, I think it’s a fashion now in all sectors; from the…
Read MoreWe want to see what you’re wearing on your nails! Talented tech, Terri Eaton, wears a matte dusky mauve and a bespoke glitter mix for an autumnal look that still sparkles in the crisp sunshine. “I fancied some autumnal, but not too dark, nails, and I also wanted to use…
Read MoreWe want to see the designs trending at your nail desk! Gemma Sunderland, of Gemma Sunderland Nails, reveals that navy blue hues and deep purple tones have been popular with her clients during the autumn transition. “I think this design has been so popular because of the change in season…
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