TECHS & SALONS

The nail shed hull

Hull home nail salon owner: How I prioritise the mental health of clients

By Scratch Staff | 19 April 2025

Lucy Allman, owner of The Nail Shed, shares about the supportive ethos of her East Yorkshire garden salon… In 2021, Lucy Allman was made redundant and welcomed a second child. It was this change in lifestyle and need for flexibility that inspired her to carve a career in the nail…

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Pet-friendly salons: key benefits & important considerations

By Guest Writer | 10 April 2025

Have you ever considered making your salon pet-friendly? A spokesperson for luxury nail salon, Paint Nails London, shares the advantages and what you need to consider. Why did you decide to become a pet-friendly salon? We decided to become a pet-friendly salon because so many of our clients are animal…

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Nail industry siblings

Family affair: Meet 3 sets of siblings finding success in the nail industry

By Rebecca Hitchon | 10 April 2025

Scratch puts the spotlight on brothers and sisters working together in the nail industry… Glitterbels While Annabel Maginnis will likely come to mind when you hear the word ‘Glitterbels’, there is a trio of siblings involved in the brand: Annabel’s husband, Elliott, and his brothers, Mac and Alex. It was…

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#TRENDINGTUEDAY Tricia Rennie, Nail Artist & Educator

By Sophie Nutt | 29 October 2019

We want to see the designs trending at your nail desk! Tricia Rennie, Nail Artist & Educator, reveals Halloween designs with a vibrant twist have been popular with her clients recently. “Halloween is upon us and so orange, purple and black hues have been very popular. “To create this nail…

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Ghost townhouse

MANI MONDAY: Boo-spoke designs

By Sophie Nutt | 28 October 2019

Begin the week the right way with some nail inspiration this mani Monday! Halloween is this Thursday and we are loving all of the spooky nail designs that are being created in celebration of the event. This super cute ‘boo-spoke’ nail art look is by Carmelina at London-based salon, Townhouse.…

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Helen brooks nails

WHAT I’M WEARING: Helen Brooks, Cinderhellie Nails

By Sophie Nutt | 27 October 2019

We want to see what you’re wearing on your nails! Helen Brooks, of Cinderhellie Nails, wears deep violet, sparkling hues ideal for the colder season. “I used the Apres Gel X system for a short extension and then I used the new Lecente Create system. I used Black Magic as…

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Jo wickens

Jo Wickens on enhancements & education

By Kat Hill | 26 October 2019

What is your trademark nail style? My go-to style is colourful, glittering designs, featuring Swarovski crystals or nail art. I am not afraid of colour, and neither are my clients! In fact, it’s rare for me to use the same shade twice in one day. I also love doing a…

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Salon in the Spotlight: Awe London, London

By Kat Hill | 23 October 2019

Newly opened, Awe London has been a bolt of blue in South Woodford. “This is my first venture into salon ownership,” smiles director, Kamden Monplaisir. “My aim is to provide awesome and accurate treatments in a beautiful environment, while keeping client wellness at the forefront of what we do.” Specialising…

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Quiet copy

How to incorporate ASMR into beauty treatments

By Sophie Nutt | 22 October 2019

Autonomous sensory meridian (ASMR) is a trend that dates back as far as 2013 on YouTube and is continuing to grow in popularity, with over 13 million ASMR videos currently on the platform. The trend isn’t slowing down, either, as there was a 122% increase in searches for ASMR videos from January…

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