TECHNIQUE
Willow Academy launches The E-file Society to connect nail techs & boost knowledge
Are you an E-file tech that wants to surround yourself with like-minded E-file users, while boosting your product understanding? Willow Academy Ltd has launched The E-file Society: a judgment-free community space to help pros do just that. “The Society allows Willow to share knowledge with our customers, and provides members…
Read MoreWant to elevate your nail art? Award-winning pro unveils memberships for all skill levels
The World’s Star Nail Artist 2023, Katy Pottle, has announced the Sparkle Squad: a membership programme to empower nail artists. “Having worked as a nail tech for over 22 years, I know firsthand the challenges and triumphs that come with mastering nail art, says Katy Pottle. “After winning The World’s…
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When an invite from HD Brows creeps into the Scratch inbox, I’m the first to snap it up – as the treatment tames my unruly, unshapely brows into sisters that look oh-so fabulous. I headed to London’s 1 Harley Street for an appointment with the brand’s international brow expert, Jamie…
Read MoreSalon System educator, Ruth Atkins, paid a visit to Scratch HQ to offer the team lash and brow makeovers using new products from the range. Accompanied by Costi Passeri of Essence PR, the duo revealed the new Mink Style Individual Lashes; additions to the Naturalash Texture range available in Short…
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