TECH TALK
Ashford beauty salon: how exceptional customer service creates relaxing client experiences
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…
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Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry
Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall, shares her career story and how she balances various industry roles… Tell us about your journey into the nail industry… While I was at school, I worked at my mum’s nail salon, Nailspa in Huddersfield, on Saturdays, assisting…
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Scotland home salon: the pro offering a one-stop shop for nails, hair & beauty services
Emma Saunderson, the owner of Angus-based salon, GlamEm, has made a name for herself as a versatile beauty professional, offering an impressive range of beauty treatments from her home salon. Having trained as a nail technician in 2019 with Young Nails, Emma initially worked on a mobile basis. Though as…
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Read the latest issue
Fresh from scooping third place in Scratch’sphotographic nail competition, The Great Scratch Shoot Out 2019, Ilona Vasiliauskiene is keen to share her passion for competing through her role as an educator at her international nail training centre, ONIKSAS. “My career started in 2015 when I sought my first manicure course,” she explains. “In…
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Many clients bring pictures of nail designs that they have found on social media to the nail desk and want us to recreate the exact nails from the photograph. While to some techs, having an image to work from is a safety blanket, many dread being presented with this. Nail…
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Scratch quizzes Sarah Thompson, an NSI educator & Gold nail artist, about her love for nails & career story so far… How did you get into the nail industry? When I became pregnant with my son, I wanted to find a career that allowed me to work from home and that…
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Begin the week the right way with some nail inspiration this mani Monday! Whatever your clients’ plans are this New Year’s Eve, ensure they have a glam nail look to see them through into 2020. This navy, nude and gold embellished design by Emme (of @emme_nail) oozes sophistication and glamour…
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December marks the end of the year and my last column for Scratch before I hand over the reins to the columnists for 2020. I have had such a great time writing for you and being a part of the Scratch family. If you’d told me I would be a columnist for the leading…
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Begin the week the right way with some nail inspiration this mani Monday! T minus two days until the big day! While we love a classically Christmas nail design, we fell head over heels for this chic look by Sophie Goodwin of Sophie Scott Nails. Featuring a sculpted French tip…
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