TECH TALK
Ashford beauty salon: how exceptional customer service creates relaxing client experiences
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…
Read MoreGet inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry
Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall, shares her career story and how she balances various industry roles… Tell us about your journey into the nail industry… While I was at school, I worked at my mum’s nail salon, Nailspa in Huddersfield, on Saturdays, assisting…
Read MoreScotland home salon: the pro offering a one-stop shop for nails, hair & beauty services
Emma Saunderson, the owner of Angus-based salon, GlamEm, has made a name for herself as a versatile beauty professional, offering an impressive range of beauty treatments from her home salon. Having trained as a nail technician in 2019 with Young Nails, Emma initially worked on a mobile basis. Though as…
Read More
Read the latest issue
Scratch catches up with nail tech, Carla May Wainwright, to learn more about her industry journey… Carla May Wainwright from Doncaster entered the nail industry five years ago when she left school. “My mum is also a nail technician, so I was brought up around nails and always modelled for her…
Read MoreHey Scratch readers! This week, fairytale week has returned and it’s a favourite of mine. We didn’t have as many manicures to prepare this week due to sickness but we were still there to create dramatic nail art for different characters. Here is a couple of my personal favourite looks from this…
Read MoreWe want to see the designs trending at your nail desk! Sinead Bulley, of The Nail Shack, reveals rainbow framed tips have been popular with clients recently. “I think this nail design has been popular as January is such a long, gloomy month. It’s nice to add a pop of…
Read MoreScratch puts the spotlight on an eye-catching, alternative Valentine’s Day inspired nail design and the talented tech behind it… Karolina Nowak of Magnifique Nails Lab creates nail designs alongside working as a photographer and blogger. After passing her first nail exam in 2017, she has slowly increased her work as a…
Read MoreWe want to see what you’re wearing on your nails! Kathleen Ryan, of KMR Nails, wears a super chic pearl nail look on almond nails. “I created this set using Magpie Beauty Builder Gel in Build Me Up Buff, which is a lovely sheer pink tone. I then chromed Shelly…
Read MoreHello! I’m Britney Tokyo, I began my career as a manicurist in a nail salon, which was around the same time as I started my Instagram account on which I posted photos of the nail art I was creating every day. At that time, nail art definitely wasn’t as popular as it…
Read More