TECH TALK

The nail shed hull

Hull home nail salon owner: How I prioritise the mental health of clients

By Scratch Staff | 19 April 2025

Lucy Allman, owner of The Nail Shed, shares about the supportive ethos of her East Yorkshire garden salon… In 2021, Lucy Allman was made redundant and welcomed a second child. It was this change in lifestyle and need for flexibility that inspired her to carve a career in the nail…

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Pet-friendly salons: key benefits & important considerations

By Guest Writer | 10 April 2025

Have you ever considered making your salon pet-friendly? A spokesperson for luxury nail salon, Paint Nails London, shares the advantages and what you need to consider. Why did you decide to become a pet-friendly salon? We decided to become a pet-friendly salon because so many of our clients are animal…

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Nail industry siblings

Family affair: Meet 3 sets of siblings finding success in the nail industry

By Rebecca Hitchon | 10 April 2025

Scratch puts the spotlight on brothers and sisters working together in the nail industry… Glitterbels While Annabel Maginnis will likely come to mind when you hear the word ‘Glitterbels’, there is a trio of siblings involved in the brand: Annabel’s husband, Elliott, and his brothers, Mac and Alex. It was…

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Mel lewendon nail art challenge

Nail tech embraces lockdown with A-Z nail art challenge

By Helena Biggs | 20 April 2020

Melanie Lewendon, Scratch Stars Mixed Media Artist of the Year finalist 2020, has been keeping her creative streak alive through an A-Z nail art challenge. The talented tech has been creating one mixed media nail design a day for every day of lockdown, each themed around a different letter of…

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Kelly wells

WHAT I’M WEARING: Kelly Wells, Beauticle Nails

By Sophie Nutt | 19 April 2020

We want to see what you’re wearing on your nails! Kelly Wells, of Beauticle Nails, wears black tips and a glitter fade over nude nails. “After having barely nails for nearly two weeks and having no motivation to do them, I came across a picture on Pinterest that encouraged me…

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Hayley winder

#TRENDINGTUESDAY Hayley Winder, Hair, Nails, Beauty & Educator

By Sophie Nutt | 14 April 2020

We want to see the nail designs proving popular on your social media! Hayley Winder, of Hayley Winder Hair, Nails, Beauty & Educator, reveals a fun and vibrant spring time nail look featuring glitter swirls has been popular. “I think these have been popular because they are happy positive colours…

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Kayley cairns nhs nails

Mani Monday: Nails in honour of the NHS

By Alex Fox | 13 April 2020

Multi award-winning nail artist and Scratch Stars finalist 2020, Kayley Cairns, speaks to Alex Fox about the steps she took to create extreme stiletto nails in honour of the NHS amidst the coronavirus pandemic… Humbled, as we all are watching key workers dedicate their time to saving lives, nail professional,…

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Jemma ball

WHAT I’M WEARING: Jemma Ball, Jemma Elizabeth Beauty

By Sophie Nutt | 12 April 2020

We want to see what you’re wearing on your nails! Jemma Ball, of Jemma Elizabeth Beauty, wears a dainty butterfly nail look for spring. “I created the nails by using a base of CND Shellac™ in Bouquet – it’s the perfect semi-sheer pinky nude base. I then painted the butterfly…

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Amy pierce beauty loft

Rochdale nail tech to appear on ITV to discuss business impact of COVID-19

By Helena Biggs | 9 April 2020

Amy Pierce, founder of The Beauty Loft in Rochdale, is to appear on ITV’s Tonight show to reveal the impact of coronavirus on her business. Airing at 7.30pm on 9 April, the programme explores the emotional and financial implications that COVID-19 is having – and may continue to have –…

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