TECH TALK

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Ashford beauty salon: how exceptional customer service creates relaxing client experiences

By Lilly Delmage | 15 February 2025

Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…

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Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry

By Lilly Delmage | 9 February 2025

Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall, shares her career story and how she balances various industry roles… Tell us about your journey into the nail industry… While I was at school, I worked at my mum’s nail salon, Nailspa in Huddersfield, on Saturdays, assisting…

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Scotland home salon: the pro offering a one-stop shop for nails, hair & beauty services

By Lilly Delmage | 8 February 2025

Emma Saunderson, the owner of Angus-based salon, GlamEm, has made a name for herself as a versatile beauty professional, offering an impressive range of beauty treatments from her home salon. Having trained as a nail technician in 2019 with Young Nails, Emma initially worked on a mobile basis. Though as…

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Charlotte Fletcher

#NOWTRENDING Pink ink & gold flecks by Charlotte Fletcher

By Sophie Nutt | 14 July 2020

Charlotte Fletcher, of Head 2 Toe Hair & Beauty, chats to Scratch about her journey into the nail industry as well as how to create this super chic pink ink & gold fleck nail look…  “I initially trained with Izabelle Hammon in 2017, however it wasn’t until 2019 that I really grew…

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Lauren Mcbride

Lauren McBride hailed Nail Tech of the Year 2020 at the British Hair & Beauty Awards

By Alex Fox | 8 July 2020

Bournemouth-based nail tech, Lauren McBride, has been crowned Nail Tech of the Year 2020 at the British Hair & Beauty Awards. Having trained 17 years ago under CND educator, Jacqui Jefford, Lauren’s salon journey truly began as a Saturday girl at the age of 13, before she took up nail…

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Maisie Leah Nails

#NOWTRENDING: Sunflower nails by Maise Poultney, Maisie Leah Nails

By Sophie Nutt | 7 July 2020

Maisie Poultney, of Maisie Leah Nails, shares her love for the nail industry, her career story so far and how she created these oh-so pretty sunflower nails… “I have been qualified in Calgel since 2015 but I only really did nails for my friends and family,” explains Maisie. “I started…

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Music License

Are you eligible for a music license refund?

By Guest Writer | 6 July 2020

Kara Kotsonis, founder of the award-winning NailSquad Nail Bar in Deal, Kent, explains why businesses affected by Covid-19 could be eligible for a music license refund… If you use, play, or listen to recorded music at your business or organisation, the chances are that you may need or already obtain…

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Paiwa Loves Trending Design

#NOWTRENDING: Oyster shell style nails by Paiwa Loves

By Helena Biggs | 23 June 2020

For a nail artist that lives close to a shoreline in Rye, East Sussex, it was only fitting that she create a set of oyster shell style nails – and they’re a delight to behold. After working with children for 20 years, Paiwa Drew, who goes by the business handle…

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Mihaela Nails

WHAT I’M WEARING: Mihaela Pirliteanu, MP Nails & Beauty

By Sophie Nutt | 21 June 2020

We want to see what you’re wearing on your nails! Mihaela Pirliteanu, of MP Nails & Beauty, wears a dreamy peacock-inspired design. “As a nail artist, these types of intricate, hand painted designs are what I do for my customers and sometimes for myself. “These nails are made from hard…

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