TECH TALK
Ashford beauty salon: how exceptional customer service creates relaxing client experiences
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…
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Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry
Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall, shares her career story and how she balances various industry roles… Tell us about your journey into the nail industry… While I was at school, I worked at my mum’s nail salon, Nailspa in Huddersfield, on Saturdays, assisting…
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Scotland home salon: the pro offering a one-stop shop for nails, hair & beauty services
Emma Saunderson, the owner of Angus-based salon, GlamEm, has made a name for herself as a versatile beauty professional, offering an impressive range of beauty treatments from her home salon. Having trained as a nail technician in 2019 with Young Nails, Emma initially worked on a mobile basis. Though as…
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Read the latest issue
LA-based celebrity manicurist & Scratch columnist for 2020, Britney Tokyo reveals how social media helped boost her career… Before moving to the U.S., I worked as a nail artist in Tokyo and I felt such a large gap in the reality of advanced Japanese nail art and the lack of…
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Scratch chats to Eloise Oakes of Elle’s Gels & Beauty in Hertfordshire about her journey as a nail tech and the next steps in her career… “I found my love for nails as a child aged around seven or eight. I used to play around with my mum’s nail polishes…
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Jaki Logan, of Nova Nails, found inspiration within the weeks of lockdown in order to keep her business alive by launching Break Hearts, Not Nails – a clothing and product line for both professionals and consumers alike. “I started doing nails around three years ago,” explains Jaki. “I was approaching…
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From crafting nail styles to building ventilators: Holly Sutherland put her time away from the nail desk to excellent use when she responded to an advert by Ford Cars. The founder of Nails by Holly in Thurrock, Essex, found herself out of work from mid-March to July when the coronavirus…
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Sarah Brenton-Sara, lecturer in Level 2 & 3 Nail Services & Beauty Therapy at Truro & Penwith College, reveals how her students have been learning & developing their skills during lockdown… It has been a turbulent year for the nail industry, however my part-time nail students have excellent throughout lockdown and created some…
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Janine Hartley, of Nails & Diamonds By Janine, shares how she kept herself busy during lockdown, her favourite nail styles and how to create this monochrome marble design… “I have been working in the nail industry for around 17 years now. I started my career at college when I took…
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