TECH TALK

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Ashford beauty salon: how exceptional customer service creates relaxing client experiences

By Lilly Delmage | 15 February 2025

Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…

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Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry

By Lilly Delmage | 9 February 2025

Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall, shares her career story and how she balances various industry roles… Tell us about your journey into the nail industry… While I was at school, I worked at my mum’s nail salon, Nailspa in Huddersfield, on Saturdays, assisting…

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Scotland home salon: the pro offering a one-stop shop for nails, hair & beauty services

By Lilly Delmage | 8 February 2025

Emma Saunderson, the owner of Angus-based salon, GlamEm, has made a name for herself as a versatile beauty professional, offering an impressive range of beauty treatments from her home salon. Having trained as a nail technician in 2019 with Young Nails, Emma initially worked on a mobile basis. Though as…

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Honouring UK Black History Month in Nails

By Scratch Staff | 2 October 2020

Scratch magazine offers an extension to its feature in the October edition in honour & recognition of the UK’s Black History Month. Celebrating the work & styles of black nail professionals across the UK. Alex Fox & Callie Iley report… The Roots of Our Nail Narrative  As L&P acrylic artificial…

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Dark to Light; one tech’s journey to salvation

By Alex Fox | 30 September 2020

ANNA’S STORY as told to Alex Fox by Anna Lou AKA The Real Nail Addict “To fully comprehend the magnitude of what I am and have today, I must go back to the very beginning… “Going back to 13 years of age, I had an amazing mother that did everything…

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#NOWTRENDING Ocean waves by Mayuko Kondo

By Callie Iley | 29 September 2020

Scratch chats with Mayuko Kondo of Nails by Mayu, about her nail journey from Japan to LA, and her love for creating stunning nail art. When I was a child, my aunt would polish my nails for me. It was a way for us to bond, which established nails as…

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Truro educator shares success stories of former nail students

By Guest Writer | 28 September 2020

Sarah Brenton-Sara, lecturer in Level 2 & 3 Nail Services & Beauty Therapy at Truro & Penwith College, shares how she supports her present and past nail students in the quest for a great career in the industry… My role as tutor, lecturer and assessor does not stop at the end of the…

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#TeamTalk: Get to know the Dream Nails team – part 2

By Guest Writer | 28 September 2020

Discover who’s behind the handiwork at the Dream Nails chain of salons with an insight into its staff members… Lisa Le – Manager, Dream Nails Royal Wharf How did you get into nails? My interest started when I was in secondary school. I always came to school with the long acrylic enhancements…

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Beauty therapist reaps rewards of Sienna X commission scheme

By Sophie Nutt | 27 September 2020

Over the last three months, Sienna X has been supporting its beauty therapists with its cashback scheme. The scheme offers therapists another revenue stream by retailing Sienna X products to their clients for a discounted price (with a unique code to use at the checkout) and receiving a financial commission…

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