TECH TALK
Ashford beauty salon: how exceptional customer service creates relaxing client experiences
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…
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Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry
Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall, shares her career story and how she balances various industry roles… Tell us about your journey into the nail industry… While I was at school, I worked at my mum’s nail salon, Nailspa in Huddersfield, on Saturdays, assisting…
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Scotland home salon: the pro offering a one-stop shop for nails, hair & beauty services
Emma Saunderson, the owner of Angus-based salon, GlamEm, has made a name for herself as a versatile beauty professional, offering an impressive range of beauty treatments from her home salon. Having trained as a nail technician in 2019 with Young Nails, Emma initially worked on a mobile basis. Though as…
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Read the latest issue
Scratch chats with Kirsty Parker, nail artist and accredited educator, about how she finds inspiration for nail art in everyday life, and her love for sharing skills and knowledge with others. I qualified with CND in 2006 and progressed onto my CND Grand Master qualification. I’ve worked in salons in…
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Thanh Vu, managing director of four Dream Nails salons, serves up insight on client habits since reopening… Since nail salons were allowed to reopen on 13 July following the coronavirus outbreak, I have seen a number of changes in client behaviour and demands at Dream Nails salons. Across all four salons,…
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Scratch chats to Nikola Clifford of Beauty Box in Balloch, about her journey into the nail world and her passion for nail art… Since 2015, I’ve had my own salon in my garden called Beauty Box. I studied a HND in Beauty Therapy at Clydebank College in 2003, but found…
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Reminiscing on her past and all she’s overcome, Gemma Pope of Gemma Pope Nails chats to Scratch about her future goals and her incredible nail art creations. When I left school, I was unsure of what career path I wanted to follow. I went into hairdressing initially at 16, however…
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This month’s striking Scratch cover comes courtesy of the Let’s Nail Breast Cancer 2020, in aid of Future Dreams. This year’s campaign is encouraging men to paint their nails pink and post on their social media channels using the hashtags #LNBCboys and #LNBC20 for awareness. As well as this, there’s a whole range of…
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Scratch chats with Lucy Allen of SuperNatural Nails about her love for the creative spontaneity that nails provides and her future goals… Who do you admire in the industry? Meeting and training with INK London educator, Simone Radley, has played a huge part in my nail journey; she is just…
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