TECH TALK

The nail shed hull

Hull home nail salon owner: How I prioritise the mental health of clients

By Scratch Staff | 19 April 2025

Lucy Allman, owner of The Nail Shed, shares about the supportive ethos of her East Yorkshire garden salon… In 2021, Lucy Allman was made redundant and welcomed a second child. It was this change in lifestyle and need for flexibility that inspired her to carve a career in the nail…

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Pet-friendly salons: key benefits & important considerations

By Guest Writer | 10 April 2025

Have you ever considered making your salon pet-friendly? A spokesperson for luxury nail salon, Paint Nails London, shares the advantages and what you need to consider. Why did you decide to become a pet-friendly salon? We decided to become a pet-friendly salon because so many of our clients are animal…

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Nail industry siblings

Family affair: Meet 3 sets of siblings finding success in the nail industry

By Rebecca Hitchon | 10 April 2025

Scratch puts the spotlight on brothers and sisters working together in the nail industry… Glitterbels While Annabel Maginnis will likely come to mind when you hear the word ‘Glitterbels’, there is a trio of siblings involved in the brand: Annabel’s husband, Elliott, and his brothers, Mac and Alex. It was…

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TECH TALK: Isadora Borges Sá of Caliente Nails

By Callie Iley | 5 December 2020

Scratch chats with Isadora Borges Sá of Caliente Nails, based in Porto District, Portugal, about her passion for her nail business and her inspiration sources when creating gorgeous nail art creations. What is it about nails that has you hooked? I really can’t believe how much nails have changed my life.…

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Full coverage tips

How full coverage nail tips have grown my business

By Scratch Staff | 1 December 2020

Scratch chats to Millie Donovan, brand ambassador for SNA Professional & owner of MBeauty, about how the full coverage Quick Tips system has helped her business bloom. How have quick tips changed my business? I have been a nail tech for just under two years now and I first qualified…

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#NowTrending: Stunning snakeskin nails by Shannon Rae Smyth

By Callie Iley | 1 December 2020

Scratch chats with Shannon Rae Smyth of Shannon Rae Nail Artist about her love for nails, as she explains how she created this striking snakeskin nail design…   I started doing nails as a hobby; having always had both an interest in, and a passion for nail design. I spent…

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TECH TALK: Hannah Taylor of Hannah Taylor Beauty & Makeup

By Callie Iley | 28 November 2020

Scratch chats to Magpie Beauty brand ambassador, Hannah Taylor of Hannah Taylor Beauty & Makeup about her career and future goals. Tell us about your nail career so far… My name is Hannah, and I’m a nail tech, make-up artist and beauty therapist. I’ve been working in the industry since…

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5 ways to improve your social media nail content

By Guest Writer | 25 November 2020

Anna Khanna, founder of Socialista Media, reveals ways nail techs can improve social media content… If we’ve learned anything from the last six months, it’s how technology can be – and has been – one of our biggest assets; in particular, social media. Since March, the beauty industry has been…

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#NowTrending: Fairy Liquid nails

By Callie Iley | 24 November 2020

Scratch chats to Sophie Parkinson of Soph Builds Nails about how she created the instantly recognisable Fairy Liquid nail art design, featured on our Instagram in November 2020. I’ve been doing nails since 2019, but I really got into it over lockdown, and perfected my craft throughout this time. At first,…

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