TECH TALK

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Ashford beauty salon: how exceptional customer service creates relaxing client experiences

By Lilly Delmage | 15 February 2025

Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…

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Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry

By Lilly Delmage | 9 February 2025

Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall, shares her career story and how she balances various industry roles… Tell us about your journey into the nail industry… While I was at school, I worked at my mum’s nail salon, Nailspa in Huddersfield, on Saturdays, assisting…

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Scotland home salon: the pro offering a one-stop shop for nails, hair & beauty services

By Lilly Delmage | 8 February 2025

Emma Saunderson, the owner of Angus-based salon, GlamEm, has made a name for herself as a versatile beauty professional, offering an impressive range of beauty treatments from her home salon. Having trained as a nail technician in 2019 with Young Nails, Emma initially worked on a mobile basis. Though as…

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#NOWTRENDING Tortie hearts by Vanessa Armitage

By Callie Iley | 10 November 2020

Scratch chats with Vanessa Armitage of Nailicious by Vanessa about her love for all things nails and her hopes for the future – and she reveals how to create a tortoiseshell design… I work from home in my tiny little salon. I decided to take the leap into working and…

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TECH TALK: Khristie Marie Lawton of KIKI Nail Bar

By Callie Iley | 7 November 2020

Scratch chats with Khristie Marie Lawton of KIKI Nail Bar about her future aspirations and her love for all things nails… What is it about nails that has you hooked? I love the untapped potential that the nail industry offers – the creativity, career progression, and of course the skills…

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NAIL NOTES & QUOTES by nail artist, Hemi Park

By Alex Fox | 6 November 2020

As I write this blog for Scratch, I’m in the air somewhere above the Pacific Ocean flying back home to California from South Korea. I’ve just spent over two months in its capital Seoul, working with Andrea Park of Nailholic magazine and Nailpro Competitions ASIA-Korea. There’s about 40 passengers on…

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#NOWTRENDING Pastel geometric nail art by Stephanie Yianni

By Callie Iley | 3 November 2020

Scratch chats to Stephanie Yianni of SY Nails about her love for creativity and passion for nail art…. Coming from a creative background, I have adjusted to my new career in the nail industry pretty well. I was previously in roles related to fashion and art, so luckily, nail styling…

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TECH TALK: Katie Baulk of Katie’s Beauty Room

By Callie Iley | 31 October 2020

Scratch chats to Katie Baulk of Katie’s Beauty Room about the next steps in her career and her advice for aspiring techs… What is your all-time favourite nail product? This would have to be CND Shellac. I have used it religiously since 2011 and have never fallen out of love…

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Comp Crazy & Courageous the Life of Loi

By Alex Fox | 28 October 2020

The story & nail path of the UK’s nail artist Loi van Nguyen in 2020…as told to Alex Fox A prolific, passionate and highly talented nail artist from Vietnam, meet Loi van Nguyen. Living now for 14 years in Sheffield, Loi prides himself on his relationship with nail craft and design.…

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