TECH TALK
Ashford beauty salon: how exceptional customer service creates relaxing client experiences
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…
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Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry
Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall, shares her career story and how she balances various industry roles… Tell us about your journey into the nail industry… While I was at school, I worked at my mum’s nail salon, Nailspa in Huddersfield, on Saturdays, assisting…
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Scotland home salon: the pro offering a one-stop shop for nails, hair & beauty services
Emma Saunderson, the owner of Angus-based salon, GlamEm, has made a name for herself as a versatile beauty professional, offering an impressive range of beauty treatments from her home salon. Having trained as a nail technician in 2019 with Young Nails, Emma initially worked on a mobile basis. Though as…
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Read the latest issue
Scratch chats with Isadora Borges Sá of Caliente Nails, based in Porto District, Portugal, about her passion for her nail business and her inspiration sources when creating gorgeous nail art creations. What is it about nails that has you hooked? I really can’t believe how much nails have changed my life.…
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Scratch chats to Millie Donovan, brand ambassador for SNA Professional & owner of MBeauty, about how the full coverage Quick Tips system has helped her business bloom. How have quick tips changed my business? I have been a nail tech for just under two years now and I first qualified…
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Scratch chats with Shannon Rae Smyth of Shannon Rae Nail Artist about her love for nails, as she explains how she created this striking snakeskin nail design… I started doing nails as a hobby; having always had both an interest in, and a passion for nail design. I spent…
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Scratch chats to Magpie Beauty brand ambassador, Hannah Taylor of Hannah Taylor Beauty & Makeup about her career and future goals. Tell us about your nail career so far… My name is Hannah, and I’m a nail tech, make-up artist and beauty therapist. I’ve been working in the industry since…
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Anna Khanna, founder of Socialista Media, reveals ways nail techs can improve social media content… If we’ve learned anything from the last six months, it’s how technology can be – and has been – one of our biggest assets; in particular, social media. Since March, the beauty industry has been…
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Scratch chats to Sophie Parkinson of Soph Builds Nails about how she created the instantly recognisable Fairy Liquid nail art design, featured on our Instagram in November 2020. I’ve been doing nails since 2019, but I really got into it over lockdown, and perfected my craft throughout this time. At first,…
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