TECH TALK
Ashford beauty salon: how exceptional customer service creates relaxing client experiences
Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…
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Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry
Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall, shares her career story and how she balances various industry roles… Tell us about your journey into the nail industry… While I was at school, I worked at my mum’s nail salon, Nailspa in Huddersfield, on Saturdays, assisting…
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Scotland home salon: the pro offering a one-stop shop for nails, hair & beauty services
Emma Saunderson, the owner of Angus-based salon, GlamEm, has made a name for herself as a versatile beauty professional, offering an impressive range of beauty treatments from her home salon. Having trained as a nail technician in 2019 with Young Nails, Emma initially worked on a mobile basis. Though as…
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Scratch chats to Sophie Pritchard of Creative Claws about her love for hand painted nail art and how she created this jaw-dropping design. I’ve been doing nails since 2011. I found starting out in the beauty industry difficult, as it was so hard to get employment with such…
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A meeting of super-creative minds conjured a series of striking images that explored and stretched the talent and techniques of nail artist, Liga Tukmane. Powerful in style and striking in pose, these images struck gold with the Scratch team; with a nail style that oozes glamour and sophistication. The concept…
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Scratch chats with Magpie Beauty brand ambassador, Hannah Leahy of Hannah Leahy Nails, about her life as both nail tech and mother, and her love for Magpie products. My name is Hannah and I live in a small town in Ceredigion, Wales. I am a mum of…
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Scratch chats to Egle Bivainyte of Greeneye Nails about her journey in the nail industry and how to recreate this gorgeous nail design. I started doing nails as a hobby a few years ago after getting my nails done at Imarni Salon. Seeing the process and how it’s done really…
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Scratch magazine 2020 columnist, Sophie Dale of Nancy Loves Nails & Nancy Girl Apparel, shares why it’s time to stop comparing yourself to others… ‘Comparison is the thief of joy’. I constantly compare myself to others and it has really affected me. It’s poisonous, and no matter how experienced or whatever…
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Scratch chats with Nadia Rouch of Nadia’s Beauty Box about her average day as a nail tech and her love for creativity. My all time favourite nail product has to be The Gel Bottle’s Builder in a Bottle. 90% of all my manicures now have Builder in…
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