TECH TALK

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Ashford beauty salon: how exceptional customer service creates relaxing client experiences

By Lilly Delmage | 15 February 2025

Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…

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Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry

By Lilly Delmage | 9 February 2025

Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall, shares her career story and how she balances various industry roles… Tell us about your journey into the nail industry… While I was at school, I worked at my mum’s nail salon, Nailspa in Huddersfield, on Saturdays, assisting…

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Scotland home salon: the pro offering a one-stop shop for nails, hair & beauty services

By Lilly Delmage | 8 February 2025

Emma Saunderson, the owner of Angus-based salon, GlamEm, has made a name for herself as a versatile beauty professional, offering an impressive range of beauty treatments from her home salon. Having trained as a nail technician in 2019 with Young Nails, Emma initially worked on a mobile basis. Though as…

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TECH TALK: Yndaly Neimanis of Lee Beauty Studio

By Callie Iley | 16 January 2021

Scratch finds out more about nail tech, Yndaly Neimanis of Lee Beauty Studio as she unveils her plans for the future. I have been doing nails since 2000 and have four to five bookings for manicures in a normal day. I am always looking for inspiration or soothing myself by…

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Ruth Munro Lockdown

5 ways I’m preparing for my nail salon to reopen post-lockdown

By Scratch Staff | 14 January 2021

Ruth Munro, Magpie Beauty educator for Scotland and owner of Little Blank Spaces, reveals how she has been using her free time during the Covid-19 lockdown to prepare for the eventual reopening of her business… Beauticians are not allowed to return to work in the UK yet because we can’t…

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What is an influencer? | The Beauty Bloggers

By Guest Writer | 13 January 2021

The Beauty Bloggers, aka Natalie Thompson & Rachel Jenkinson, evaluates the role of an influencer in the beauty sphere… Nat and Rach are ‘The Beauty Bloggers‘ and have over 21 years experience in the beauty sector between them. Their aim is to discuss real issues that beauty professionals face. Passionate…

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At Home Gel Polish

Why you shouldn’t use an at-home gel polish kit

By Katie Barnes | 13 January 2021

Salon owner, educator and award-winning nail stylist, Katie Barnes, unveils concerns surrounding DIY gel polish kits… Gel polish seems like an easy to use, harmless product – surely, it’s just like painting on a nail polish, isn’t it? Well, this is the attitude that is causing problems amongst some non-professionals, as they…

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How I navigate my 4 London nail salons & staff through lockdown

By Guest Writer | 13 January 2021

Hi Scratch readers, My name is Thanh Vu and I guess I fall into the stereotypical Vietnamese nail technician. I run Dream Nails, a nail and beauty salon business, which consists of four nail salons in the Essex/East London corridor. I have been in the nail industry for 15 years…

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How I cope as a nail tech in a national lockdown

By Guest Writer | 12 January 2021

Scratch chats to Millie Donovan, brand ambassador for SNA Professional & owner of MBeauty, about how she’s navigating lockdowns… This year has been a rollercoaster for everyone, with both highs and lows. There have been more highs for some and more lows for others, but the main thing is how we all got…

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