TECH TALK

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Ashford beauty salon: how exceptional customer service creates relaxing client experiences

By Lilly Delmage | 15 February 2025

Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…

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Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry

By Lilly Delmage | 9 February 2025

Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall, shares her career story and how she balances various industry roles… Tell us about your journey into the nail industry… While I was at school, I worked at my mum’s nail salon, Nailspa in Huddersfield, on Saturdays, assisting…

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Scotland home salon: the pro offering a one-stop shop for nails, hair & beauty services

By Lilly Delmage | 8 February 2025

Emma Saunderson, the owner of Angus-based salon, GlamEm, has made a name for herself as a versatile beauty professional, offering an impressive range of beauty treatments from her home salon. Having trained as a nail technician in 2019 with Young Nails, Emma initially worked on a mobile basis. Though as…

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#NowTrending: Aurora nail art by Charlotte Clements

By Callie Iley | 16 March 2021

Scratch chats to Charlotte Clements of Nails and Beauty by Charlotte about her future goals and how she created this striking aurora nail design. I have worked in the beauty industry since 2006. During my time in the industry, I have worked as a beauty therapist on a cruise ship,…

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NAIL TECH TALK: Pamela Lipska of Nail Addiction Trd

By Callie Iley | 13 March 2021

Scratch chats to Pamela Lipska of Nail Addiction Trd about the Norwegian nail industry and her love for detailed nail art. The thing that got me hooked about nails in the beginning was the idea of creating my own company. I wanted to make things that were a little bit…

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#NowTrending: Gold leaf nails by Lindsey Cunningham

By Callie Iley | 9 March 2021

Scratch chats to Lindsey Cunningham of Lindsey’s Beauty Lounge about her journey into the nail industry and how she created this gorgeous gold leaf nail design… After working in an office when I finished university, I soon realised it wasn’t for me. I trained in beauty therapy part-time while working…

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NAIL TECH TALK: Skye Groves of Hallowed Be Thy Nails

By Callie Iley | 6 March 2021

Scratch chats to Skye Groves of Hallowed Be Thy Nails about her industry admirations and searching for nail art inspiration. What is it about nails that has you hooked? The possibilities really are endless when it comes to nail art, and that’s what makes working in this industry so refreshing!…

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#NowTrending: Super Mario nails by Jane McCann

By Callie Iley | 2 March 2021

Scratch chats to Jane McCann of Reality Beauty x Jane about her goals to expand into education, and how she created this Super Mario pixel nail design… I trained in beauty therapy in 2014, but from early on in my course, I knew I wanted to specialise in nails. I…

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#NowTrending: 3D French mosaic nails by Bruna Chagas

By Callie Iley | 23 February 2021

Purple Professional‘s Italian brand ambassador, Bruna Chagas of Bruna Chagas Nails, shares her career story & how she created this 3D French mosaic nail art design… “I have had a passion for nails ever since I was a child. I started at 10 years old, and my love for nails…

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