TECH TALK

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Hull home nail salon owner: How I prioritise the mental health of clients

By Scratch Staff | 19 April 2025

Lucy Allman, owner of The Nail Shed, shares about the supportive ethos of her East Yorkshire garden salon… In 2021, Lucy Allman was made redundant and welcomed a second child. It was this change in lifestyle and need for flexibility that inspired her to carve a career in the nail…

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Pet-friendly salons: key benefits & important considerations

By Guest Writer | 10 April 2025

Have you ever considered making your salon pet-friendly? A spokesperson for luxury nail salon, Paint Nails London, shares the advantages and what you need to consider. Why did you decide to become a pet-friendly salon? We decided to become a pet-friendly salon because so many of our clients are animal…

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Nail industry siblings

Family affair: Meet 3 sets of siblings finding success in the nail industry

By Rebecca Hitchon | 10 April 2025

Scratch puts the spotlight on brothers and sisters working together in the nail industry… Glitterbels While Annabel Maginnis will likely come to mind when you hear the word ‘Glitterbels’, there is a trio of siblings involved in the brand: Annabel’s husband, Elliott, and his brothers, Mac and Alex. It was…

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NAIL TECH TALK: Kelsey March of KelseyMarchNails

By Callie Iley | 29 January 2022

Scratch chats to Kelsey March of KelseyMarchNails about finding inspiration for nail designs and the progress she has made since starting in the industry… It’s the endless possibilities and creativity that has me hooked on nails, I love that there’s always something new to do. I would say my signature…

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NAIL TECH TALK: Kerrie Louise of Nzuri Nails & Training Academy

By Callie Iley | 22 January 2022

Scratch chats to Kerrie Louise of Nzuri Nails & Training Academy about the importance of investing in training and finding your inspiration… I love being a part of a client’s nail transformation journey. Going from a simple starting point to achieving their ultimate nail goals. I love helping them to…

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NAIL TECH TALK: Lucy Greenman of Nails by Lucy Greenman

By Callie Iley | 15 January 2022

Scratch chats to Lucy Greenman of Nails by Lucy Greenman about the importance of hard work and her future career goals… Everything about nails has me hooked! I think my favourite thing about nails is how much personality these tiny designs can hold. There’s nothing better than a client telling…

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nail knowledge

Marian Newman reflects on 12 months of the NailKnowledge programme

By Guest Writer | 13 January 2022

Marian Newman BEM, expert educator at NailKnowledge, reflects on progress and news from the first year of the programme… “On 20 January 2021, the NailKnowledge went live online, following nearly two years of hard work. The team behind it had spent time not only deciding the content and the format,…

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IV KULTURE nail brand sales serve to support 2% Black Nail Tech Initiative

By Emma Hobday | 26 December 2021

Scratch chats to entrepreneurs Tianna, Taja, Ty, and Toi, the four sisters behind the Florida based nail brand IV KULTURE, about how they are making changes in the Black nail tech community and why they created The 2% Black Nail Tech Initiative… How did your business journey begin? We started…

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NAIL TECH TALK: Natalie Kirk of Nail Perfection by Natalie

By Callie Iley | 18 December 2021

Scratch chats to Natalie Kirk of Nail Perfection by Natalie about her nail journey and what she would like the industry to achieve in the future… I first started out in the nail industry in 2004 after my mum, who was working as a spa manager at the time, suggested…

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