TECH TALK
Working together: The mothers and children building businesses in the nail Industry
The nail industry has often been described as ‘one big family’, but for many nail brand owners, techs, and educators, it really is a true reality. To celebrate Mother’s Day, Scratch spoke to mother-child duos & trios on how they work together within nail & beauty businesses to build success……
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Working together: The mothers & children building businesses in the nail industry
The nail industry has often been described as ‘one big family’, but for many nail brand owners, techs and educators, this really is a reality. To celebrate Mother’s Day, Scratch spoke to mother-child duos and trios on how they work together within nail and beauty businesses to build success… Belinda…
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Staffordshire tech: Working from a home salon has been the best decision I’ve made
Katie Pritchard of Katie Lou Nail Artist and Educator opens her salon’s doors to Scratch and shares the benefits of becoming a home-based tech. Having been in the nail industry for 20 years, Katie has experimented with a variety of ways of working. She says: “I have worked as a…
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The Colour Room from Sky Cinema is a film following the life of Clarice Cliff, an English ceramic artist and trailblazer for Art Deco styling. Cliff, who was active between the 1920s and 1960s, created pottery famed for its individual style – known as ‘Bizarre by Clarice Cliff’ – which…
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Scratch chats to Nathalia Baker of Nat Baker Nails about finding inspiration for nail art and her best advice for aspiring techs… I always loved the beauty industry and really enjoyed painting my nails, for me this was the most therapeutic part of the day. In 2019, I had the…
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Scratch chats to Taylor Bell of Islas Beauty about becoming a beauty business owner and the importance of keeping up with industry trends… I love to create lots of random designs. I’ve always loved to create a different design for every one of my clients – not everybody has the…
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Scratch chats to Victoria Nichol of Victoria Nichol Nails about the importance of self belief and making progress in her work… “I love that I can create something from nothing. Everything from shaping, filing, colour and the final design – the whole process is incredibly satisfying for me. “There is…
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Dani Bailey of Broadlands, Bridgend, has suffered with anxiety and depression since she was a teenager. She has always managed it relatively well through exercise, which came naturally to her in her previous role as a personal trainer, but a pitfall in 2018 saw some struggles present themselves. “I started…
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Inclusivity is undoubtedly one of the leading topics of conversation within the beauty industry, but why does it matter so much? The British Beauty Council‘s Diversity and Inclusivity Report states that inclusivity matters because all consumers should see themselves represented and valued equally, and that it makes good business sense.…
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