TECH TALK

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Working together: The mothers and children building businesses in the nail Industry

By Scratch Staff | 16 March 2025

The nail industry has often been described as ‘one big family’, but for many nail brand owners, techs, and educators, it really is a true reality. To celebrate Mother’s Day, Scratch spoke to mother-child duos & trios on how they work together within nail & beauty businesses to build success……

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Working together: The mothers & children building businesses in the nail industry

By Scratch Staff | 16 March 2025

The nail industry has often been described as ‘one big family’, but for many nail brand owners, techs and educators, this really is a reality. To celebrate Mother’s Day, Scratch spoke to mother-child duos and trios on how they work together within nail and beauty businesses to build success… Belinda…

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Staffordshire tech: Working from a home salon has been the best decision I’ve made

By Lilly Delmage | 15 March 2025

Katie Pritchard of Katie Lou Nail Artist and Educator opens her salon’s doors to Scratch and shares the benefits of becoming a home-based tech. Having been in the nail industry for 20 years, Katie has experimented with a variety of ways of working. She says: “I have worked as a…

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Feb25 Low Res Cover Scratch For Web

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NAIL TECH TALK: Lucy Greenman of Nails by Lucy Greenman

By Callie Iley | 15 January 2022

Scratch chats to Lucy Greenman of Nails by Lucy Greenman about the importance of hard work and her future career goals… Everything about nails has me hooked! I think my favourite thing about nails is how much personality these tiny designs can hold. There’s nothing better than a client telling…

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Marian Newman reflects on 12 months of the NailKnowledge programme

By Guest Writer | 13 January 2022

Marian Newman BEM, expert educator at NailKnowledge, reflects on progress and news from the first year of the programme… “On 20 January 2021, the NailKnowledge went live online, following nearly two years of hard work. The team behind it had spent time not only deciding the content and the format,…

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IV KULTURE nail brand sales serve to support 2% Black Nail Tech Initiative

By Emma Hobday | 26 December 2021

Scratch chats to entrepreneurs Tianna, Taja, Ty, and Toi, the four sisters behind the Florida based nail brand IV KULTURE, about how they are making changes in the Black nail tech community and why they created The 2% Black Nail Tech Initiative… How did your business journey begin? We started…

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NAIL TECH TALK: Natalie Kirk of Nail Perfection by Natalie

By Callie Iley | 18 December 2021

Scratch chats to Natalie Kirk of Nail Perfection by Natalie about her nail journey and what she would like the industry to achieve in the future… I first started out in the nail industry in 2004 after my mum, who was working as a spa manager at the time, suggested…

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NAIL TECH TALK: Natalia Hudson of The Secret Garden Quorn

By Callie Iley | 11 December 2021

Scratch chats to Natalia Hudson of The Secret Garden Quorn about how nails has helped her mental health and her daughter’s impact on her career… There is so much that I absolutely adore about nails. When you take a clients hand, the magic begins – not only to give them…

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NAIL TECH TALK: Aubrey Cycenas of The Glossy Spot

By Callie Iley | 27 November 2021

Scratch chats to Aubrey Cycenas of The Glossy Spot about challenging herself to create unique nail designs and the most exciting aspects of the industry… I’m a fully licensed cosmetologist, but I met my former mentor in hair school. She personally taught me the basics of nails, and I quickly…

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