TECH TALK

The nail shed hull

Hull home nail salon owner: How I prioritise the mental health of clients

By Scratch Staff | 19 April 2025

Lucy Allman, owner of The Nail Shed, shares about the supportive ethos of her East Yorkshire garden salon… In 2021, Lucy Allman was made redundant and welcomed a second child. It was this change in lifestyle and need for flexibility that inspired her to carve a career in the nail…

Read More
Lilly web newsfeature lead 1200x800px 148

Pet-friendly salons: key benefits & important considerations

By Guest Writer | 10 April 2025

Have you ever considered making your salon pet-friendly? A spokesperson for luxury nail salon, Paint Nails London, shares the advantages and what you need to consider. Why did you decide to become a pet-friendly salon? We decided to become a pet-friendly salon because so many of our clients are animal…

Read More
Nail industry siblings

Family affair: Meet 3 sets of siblings finding success in the nail industry

By Rebecca Hitchon | 10 April 2025

Scratch puts the spotlight on brothers and sisters working together in the nail industry… Glitterbels While Annabel Maginnis will likely come to mind when you hear the word ‘Glitterbels’, there is a trio of siblings involved in the brand: Annabel’s husband, Elliott, and his brothers, Mac and Alex. It was…

Read More
Feb25 Low Res Cover Scratch For Web

Read the latest issue

Katie masters

MANI MONDAY: Ocean sky

By Sophie Nutt | 3 June 2019

Begin the week the right way with some nail inspiration this mani Monday! Katie Masters (aka @nailthoughts) has blown us away with these nails that replicate mini art masterpieces. Completely open to interpretation, this nail design can be seen to replicate the sky, ocean or blue hued marble technique. Katie…

Read More
Untitled design

How partnering with Urban can benefit your career

By Sophie Nutt | 30 May 2019

Work at your own pace with Urban, the platform looking to transform the wellness industry by offering nail technicians the chance to work where and when they want. The booking app allows techs to set their availability with no maximum or minimum working hours and a setting to select their…

Read More
Elli kershaw

#TRENDINGTUESDAY Elli Kershaw, So Polishable

By Sophie Nutt | 28 May 2019

We want to see the designs trending at your nail desk! Elli Kershaw, of So Polishable, reveals iridescent nails have been popular with her clients recently. “I’ve found the iridescent glitter designs really popular for holiday nails, they go with everything and have a ‘wow’ factor – they look so…

Read More
All things beauty

MANI MONDAY: Funky cow print

By Sophie Nutt | 27 May 2019

Begin the week the right way with some nail inspiration this mani Monday! A trend that has made a mark over the past few months is cow print, and while the design can be jazzed up through different hues within the traditional pattern, talented tech Jema Baynes has taken it…

Read More
Kelly wells copy

WHAT I’M WEARING: Kelly Wells, Beauticle Nails

By Sophie Nutt | 26 May 2019

We want to see what you’re wearing on your nails! Kelly Wells, of Beauticle Nails, wears blue nails after the birth of her baby boy. “Firstly, I stamped a lace pattern onto two nails and then used a lovely blue gel polish, leaving a small gap by the cuticle to…

Read More
Steff georgiou

#TRENDINGTUESDAY Steff Georgiou, The Nail Designer

By Sophie Nutt | 21 May 2019

We want to see the designs trending at your nail desk! Steff Georgiou, of The Nail Designer, reveals asymmetric designs with pops of colour have been popular with her clients recently. “I think this design has been so popular because the pastel shades are perfect for this time of year.…

Read More