PRODUCTS & TREATMENTS

Nail Order Team Scottish Flag

How a Scottish nail brand is changing the way products are seen in the sector

By Scratch Staff | 19 January 2025

In just five years, husband and wife duo, Chris and Bekka Costello, have grown their nail business in Paisley, Scotland, from 10 humble products to over 350: focusing on everything nail professionals require to offer slick, profitable services. “We started Nail Order while our salon was closed due to the…

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vegan cosmetics

Want to offer vegan manicures in your nail salon? Here’s 20 products to add to your kit

By Lilly Delmage | 18 January 2025

A whopping 25 million people took part in Veganuary in 2024: so have you considered vegan-friendly nail and beauty options in the salon to cater to this burgeoning client base? Gaining a ‘vegan status’ in the beauty sector means a product must not contain animal-derived ingredients or by-products. Click here…

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Revealed: Pedicures are more popular than manicures in the nail salon

By Lilly Delmage | 14 January 2025

Salon, spa, and fitness booking and management software, Vagaro, has released its 2025 Vantage Report, revealing insights into beauty and wellness trends. Pedicures take the lead With 21 million nail salon appointments booked between January and September 2024, pedicures have overtaken manicures in popularity. They accounted for 59% of searches…

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Woman Face Nails Beauty

Veganuary: How to tell if your nail & beauty products are vegan-friendly

By Scratch Staff | 9 January 2025

Are your clients calling for vegan and cruelty-free products? Scratch explores how to tell if your nail and beauty products fit the bill… The global vegan cosmetics market is anticipated to reach $24.79 billion in 2028, according to research by Fortune Business Insights, and a whopping 82% of all new vegan items…

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Willow E File Society Header

Willow Academy launches The E-file Society to connect nail techs & boost knowledge

By Rebecca Hitchon | 17 December 2024

Are you an E-file tech that wants to surround yourself with like-minded E-file users, while boosting your product understanding? Willow Academy Ltd has launched The E-file Society: a judgment-free community space to help pros do just that. “The Society allows Willow to share knowledge with our customers, and provides members…

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Tgb Winter Blog

The GelBottle Inc expands nail market reach via Aston & Fincher UK

By Rebecca Hitchon | 5 December 2024

Nail brand, The GelBottle Inc (known as TGB), has launched in Aston & Fincher stores. The partnership between Brighton-based nail colour and care brand, The GelBottle Inc, and family-owned professional hair and beauty distributor, Aston & Fincher, is designed to provide nail technicians across the UK with more ways to…

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Pantone Coty Mocha Mousse 2025

16 nail shades in Mocha Mousse: PANTONE’s Colour of the Year 2025

By Helena Biggs | 5 December 2024

Mocha Mousse, a ‘mellow brown infused with a sensorial and comforting warmth’, is PANTONE’s Colour of the Year 2025. The global colour authority selects a shade each year to aid colour critical decisions for brands and manufacturers. “Underpinned by our desire for everyday pleasures, PANTONE 17-1230 Mocha Mousse expresses a level…

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Winter Nails Canva Blue Silver Snowflake

Winter wonders: Must-have nail colour collections for the 2024 festive season

By Lilly Delmage | 20 November 2024

‘Tis the season of celebrations – and time to embrace joy, sparkle and eye-catching nail effects. From shimmering holiday hues to creative, winter-inspired designs, this season is all about embracing texture and decadent colour. Expect the staple hues to return – we’re talking forest-greens, ribbon reds, glittery golds and striking…

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E File Dust Collector Canva Image

Why are E-files & dust collectors so important to nail technicians?

By Katie Barnes | 16 September 2024

As a nail technician, ensuring the quality and safety of your nail services is paramount. Embracing nail tools such as E-files and dust collectors can significantly improve the efficiency and precision of your services, and the overall experience for both you and your clients. Here, I delve into the importance…

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Jessie V E Nail Diamonds

Real diamonds for nails? It’s the next big thing – and not as pricey as you think

By Helena Biggs | 11 September 2024

Taylor Swift, Kylie Minogue and Lucy Hale have all been papped in Jessie Evans’ fine jewellery, but now the London-based entrepreneur has expanded her collection: launching a luxe range of reusable gemstones and 18ct gold accents for nails. Established in 2015, the Jessie V E brand is renowned for sentimental…

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Cnd Plexigel

Find clients’ perfect neutral nail shade with CND’s PLEXIGEL Colour Builder line

By Lilly Delmage | 9 September 2024

CND™ has introduced five additional shades to its PLEXIGEL Colour Builder line. The brush-on gel formula described to ‘provide strength, architecture and moderate to long length to the natural nail’, has unveiled five colours to cater to a wider clientele of varying skin tones. Browse the shades: Peach Moonstone: a bright and…

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Opi Gelcolor Intelligel

Client consistency: how to keep your nail business busy all year long

By Guest Writer | 8 September 2024

OPI UK&I education manager, Belinda Price, shares ways to elevate your business and embrace new techniques to ensure your salon is busy with clients all year long. To my mind, the busy salon season runs from Easter to mid-September, with a peak in the October half term and slight dip…

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Le Halloween

2 Halloween nail colours clients will request for spooky season

By Lilly Delmage | 6 September 2024

Light Elegance has unveiled its limited edition Halloween Collection, adding two spooky-inspired hues in the nail brand’s fan-favourite formulas. Glitter shade, Dark Secret, boasts a deep, velvety-purple base, enhanced with shimmering blue and pink undertones. It’s available in the ButterCream and P+ Gel Polish formulas. Filthy Witch offers a dark…

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The Manicure Company Winter Collection

Love jewel tones for nails? Dazzle with The Manicure Company’s 6 gel polish shades

By Lilly Delmage | 5 September 2024

The Manicure Company has launched its Precious Gems Winter Gel Polish Collection, unveiling six shades set to add a touch of luxe to the winter season. Taking inspiration from ‘the captivating beauty of dark jewel tones’, the collection offers long-lasting, chip-resistant formula, with a high-gloss finish. Choose from shades: Dark…

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