PRODUCTS & TREATMENTS

Nail Order Team Scottish Flag

How a Scottish nail brand is changing the way products are seen in the sector

By Scratch Staff | 19 January 2025

In just five years, husband and wife duo, Chris and Bekka Costello, have grown their nail business in Paisley, Scotland, from 10 humble products to over 350: focusing on everything nail professionals require to offer slick, profitable services. “We started Nail Order while our salon was closed due to the…

Read More
vegan cosmetics

Want to offer vegan manicures in your nail salon? Here’s 20 products to add to your kit

By Lilly Delmage | 18 January 2025

A whopping 25 million people took part in Veganuary in 2024: so have you considered vegan-friendly nail and beauty options in the salon to cater to this burgeoning client base? Gaining a ‘vegan status’ in the beauty sector means a product must not contain animal-derived ingredients or by-products. Click here…

Read More
Lilly Web Newsfeature Lead 1200x800px 73

Revealed: Pedicures are more popular than manicures in the nail salon

By Lilly Delmage | 14 January 2025

Salon, spa, and fitness booking and management software, Vagaro, has released its 2025 Vantage Report, revealing insights into beauty and wellness trends. Pedicures take the lead With 21 million nail salon appointments booked between January and September 2024, pedicures have overtaken manicures in popularity. They accounted for 59% of searches…

Read More
Img 8104

VINCENT LONGO COSMETICS launches to UK spa market

By Kat Hill | 2 March 2017

Vincent Longo Cosmetics has launched to the UK spa market and introduced a luxurious portfolio that will see colour and artistry combined with high-performance and ease of use. Founded in 1995 by celebrity make-up artist, Vincent Longo, the brand has been used on the red carpet to the runway. Now relaunched,…

Read More
Buttercups Grey

SAVE ON WORKWEAR with Buttercups Uniforms

By Helena Biggs | 1 March 2017

Stylish beauty workwear provider, Buttercups Uniforms, is offering an incredible offer across its ranges – for a limited time only. The deal includes 3 for 2 on workwear attire, plus FREE trousers and postage! Simply use promo code BUT007 at buttercupsuniforms.com. Go on, shake up your salon wear and spruce up…

Read More
Nailypia Usa Judges 500

NAILYMPIA USA reveals judging line-up

By Helena Biggs | 28 February 2017

The first Nailympia USA has revealed its prestigious judging panel for the 2017 event. Featuring industry personnel from Russia, Australia and the USA, the 15-strong panel is headed up by head booth judge, Elaine Watson. Organised by Scratch editor-in-chief, Alex Fox, and Athena Elliot, Nailympia USA invites techs to perform in up to nine…

Read More
High Definition Ss16 Campaign 3

HIGH DEFINITION reveals SS17 eyebrow trends

By Helena Biggs | 28 February 2017

High Definition brow and beauty experts have announced the biggest eyebrow trends for SS17 – and it’s all about the power brow! Brushed up brows will continue to be in style, and were seen on the runway at Yohji Yamamoto, Versus Versace and Giambattista Valli. To create this look, eyebrow…

Read More
Na611201 202 Q Gel Cover Pink Copy

NABA reveal Q-Gels

By Kat Hill | 27 February 2017

NABA has unveiled a new gel system. Available through Susan’s Nail Store next month, the NABA Q-Gels are a new generation of fiberglass gels. Easy to work with, the gels are also great for creating the much sought-after look, Babyboomer nails. The range will include: Clear, for base Extreme White,…

Read More
High Def Brow Creme Resource Foxy 1

HIGH DEFINITION adds to make-up range with brow crème

By Helena Biggs | 24 February 2017

High Definition, the brand behind the infamous HD Brows, has added three shades of brow crème to its make-up range. Each long-lasting, waterproof and smudge-proof crème can be used to create any desired brow look; from strong and defined to on-trend and textured. It applies like crème and sets like…

Read More