PRODUCTS & TREATMENTS

Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Gel vs gel polish nails: What’s the difference?

By Lilly Delmage | 5 March 2025

The gel and gel polish nail systems have notable differences, and serve distinct purposes at the nail desk. Understanding their use and benefits is essential, in order to choose the right product for each client’s nail goals. The science behind gel products In the book: Nail Therapist – A Professional…

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Nsi polish pro ice queens

Empower inner royalty with NSI Polish Pro Ice Queen collection

By Sophie Nutt | 2 January 2018

Add shimmer and glimmer to winter manicures with the six shades in this NSI Polish Pro collection. The Ice Queen collection features icy and gem-like hues including Cold Hearted, Crown Jewels, Dark Moon, Freezing Reign, Icy Gaze and Queens Cloak. Offering a wear time of around two weeks, shades are…

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Cnd nudes shellac

Get in the nude with CND SHELLAC Nudes collection

By Sophie Nutt | 2 January 2018

Welcome the New Year with the CND SHELLAC™ Nude collection. The collection features four creamy nudes; Uncovered, Unlocked, Unmasked and Unearthed. The shades are also available in the brand’s VINYLUX formula, for up to seven days’ wear and easy home removal. Shop the collection at www.sweetsquared.com

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Cuccio chakra

Cuccio spreads love with limited edition offer

By Helena Biggs | 2 January 2018

Cuccio is offering a ‘buy two, get one free’ deal on its Cuccio Colour lacquers and Cuccio Veneer gel polish products – for a limited time only. “We want to thank all of our loyal customers for their continued support by running this special promotion for the first three months of…

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High definition sculpting

Sculpt and glow with High Definition

By Sophie Nutt | 1 January 2018

High Definition has released easy to use glow, sculpt and sun sticks for simple contouring. Previously available in a palette format, the updated formula and shades are now available in a stick format, allowing for quick application and protection from drying out. Buildable in colour and easy to blend, there is a Cool…

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Nimue

Sweet Squared announces partnership with Nimue Skin Technology

By Helena Biggs | 1 January 2018

The UK distributor of the likes of CND™, Lecenté and MorrocanTan has added a skincare category to its portfolio, and is to be the sole UK market distributor of Nimue Skin Technology. Originally developed for the medical market in 1994 and fronted by supermodel, Helena Christensen, the professional-only derma-cosmeceutical brand…

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Calgel adds warmth to winter nails with Tomorrow Can Wait collection

By Helena Biggs | 30 December 2017

Izabelle Hammon Ltd, distributor of Calgel, has unveiled the stunning four-piece ‘Tomorrow Can Wait’ collection. Available in 4g pots, the metallic Calgel hues include the regal plum hue, Dressed in Velvet – which has a subtle violet sheen – and the party perfect Champagne Kisses; a golden shade with subtle glimmer. Completing…

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