PRODUCTS & TREATMENTS
Sweet Squared delivers SOFGEL nail products to UK market
USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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Gel vs gel polish nails: What’s the difference?
The gel and gel polish nail systems have notable differences, and serve distinct purposes at the nail desk. Understanding their use and benefits is essential, in order to choose the right product for each client’s nail goals. The science behind gel products In the book: Nail Therapist – A Professional…
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CND™ and Sweet Squared have revealed the return of two popular shades. Cuppa Joe will be available in both Shellac™ and Vinylux™ systems. In addition, Popular™ shade, Bloodline, will now also be available in Shellac™. The shade are back and back to stay, Samantha Sweet, Sweet Squared co-founder, reveals. “We know our nail…
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Give clients nails that they can fall in love with this Valentine’s Day with lust-worthy shades from the Roses Are Red Halo Gel Polish collection. Ranging from a sparkly rich ruby red shade to a seductive deep red, the collection sees six new shades; Apple Red, Flame, Red, Lust, Passion…
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Educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, reveals why knowing the differences between nail forms is so important… Form fitting can seem like a minefield and with so many different types on the market, it is hard to know which form you should be using and why. This blog will explain…
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Sweet Squared, UK distributor of CND, Lecente, MoroccanTan, Waxperts and more, has acquired ICON Consultancy, a distributor and marketer of premium professional hair care brands including Kevin Murphy, Smith & Cult and Oribe. “Sweet Squared and ICON are such a great match,” comments Sweet Squared’s founder and MD, Samuel Sweet. “We create awesome synergies…
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Designed to soften and nourish by locking in moisture and conditioning the skin, nails and cuticles, HIVE Paraffin Wax can be added to treatments as an indulging extra for clients. Also acting as a heat therapy, Paraffin Wax can be used as an add-on to many hand and foot treatments, offering the…
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Embrace super-sweet nail tones for spring with CND™’s latest collection – Chic Shock. Ready to shop from February 24, the four new shades will be available in both Shellac™ and newly-reformulated Vinylux™. The line up sees: pastel pink, Candied; baby blue, Taffy; delicate yellow, Jellied; and chalky lilac, Gummi. The…
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