PRODUCTS & TREATMENTS

Sofgel sweet squared

Sweet Squared delivers SOFGEL nail products to UK market

By Rebecca Hitchon | 11 March 2025

USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…

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Mums to be, new & mature mums

Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums

By Rebecca Hitchon | 9 March 2025

Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…

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Gel vs gel polish nails: What’s the difference?

By Lilly Delmage | 5 March 2025

The gel and gel polish nail systems have notable differences, and serve distinct purposes at the nail desk. Understanding their use and benefits is essential, in order to choose the right product for each client’s nail goals. The science behind gel products In the book: Nail Therapist – A Professional…

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Novalash london talent search ad

Lash expert sought for London-based events

By Helena Biggs | 13 February 2018

Are you ready to open your eyes to a new opportunity? NovaLash is seeking a professional lash artist, based in London, to become its go-to expert for London-based events and opportunities. Founded in 2004 by biologist and cosmetic chemist, Sophy Merszei, NovaLash’s key principle has always been to provide safe,…

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Sienna x secret tan primer featured

Provide flawless tanning results with Sienna X Secret Tan Primer

By Sophie Nutt | 12 February 2018

Provide a flawless tanning service every time with this primer, which offers to guard against the giveaway signs of sunless tanning, including spots such as elbows, knees and ankles. The Secret Tan Primer is enriched with vitamin E and aloe vera, known for their moisturising properties, and is Ph balanced.…

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Lisa's army glitter

Nail art glitter launches to support Lisa’s Army mission

By Helena Biggs | 10 February 2018

A stunning pink holographic nail art glitter by INK London has launched to help a mission by Lisa Wells, one of the brand’s educators. Devastatingly, the 32-year old has been diagnosed with terminal cancer, and is raising funds so that an army of friends and family members can help her two young…

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Wax one starter kit

Wax:One range joins Sweet Squared’s distribution portfolio

By Helena Biggs | 9 February 2018

Sweet Squared has added the wax:one brand to its distribution portfolio to help professionals offer a fast, comfortable waxing service. Developed for today’s modern active client, wax:one products have been formulated to offer smooth results while minimising the risk of ingrown hairs. Key features revealed by the wax:one range include: simple solution – one Hot, one…

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Cidesco

CIDESCO now mapped to Scottish Credit and Qualifications and European Qualifications Frameworks

By Sophie Nutt | 9 February 2018

CIDESCO, known as ‘the world standard for beauty and spa therapy’, is now mapped to the Scottish Credit and Qualifications Framework (SCQF) and European Qualifications Framework (EQF). The Beauty Therapy Syllabus and Spa Therapy Syllabus is in line with the SCQF at Level 7/8, which corresponds to the EQF at Level…

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Helinova supertan

Achieve a gorgeous skin glow with a hand from Helionova

By Helena Biggs | 8 February 2018

Give off a healthy looking glow and enhance an existing tan with the handy range of products available from Helionova. The company offers innovative sunbeds and tanning solutions ideal for first-time salon tanners and tan fanatics. For speedy sunbed fans, consider the Ultrasun range, which features lay-down beds as well as…

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