PRODUCTS & TREATMENTS
Sweet Squared delivers SOFGEL nail products to UK market
USA-based professional nail brand, SOFGEL, has partnered with hair and beauty distributor, Sweet Squared, to bring its soft gel products to the UK market. The brand boasts SOFTIPS PRO™: a range of ultra-thin, flexible and durable full coverage tips in two styles: standard and structured. The tips are available in…
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Mother’s Day: how to tailor nail treatments to mums-to-be, new & mature mums
Mother’s Day offers a chance to boost your treatment offerings to satisfy a range of clients. Let us show you how… Mums-to-be The aches and strains of a pregnancy warrant some well-deserved TLC, so turn your focus to expectant mothers. “Mothers-to-be have a lot to prepare for and depending on…
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Gel vs gel polish nails: What’s the difference?
The gel and gel polish nail systems have notable differences, and serve distinct purposes at the nail desk. Understanding their use and benefits is essential, in order to choose the right product for each client’s nail goals. The science behind gel products In the book: Nail Therapist – A Professional…
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Award-winning session nail stylist, Roxanne Campbell, is opening a nail studio in Fulham, London, in February 2019. Located on New King’s Road, a hotspot for high profile shoppers, Roxanne will be delivering luxury nail services for the hands and feet from the premises, which features slick decor, plenty of foliage and decadent…
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Brighten your make-up services and retail area with the HD Brows Brow Highlighter. This super creamy pencil is easy to use and blend to sculpt and define the brows. Joining the existing Pink Nude shade in the range, this hue is long lasting and leaves a natural and lifted finish.…
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Add an intergalactic effect to nail designs with the Galaxy Chrome Flake collection from iZ Beauty of London. The arty additions create a multitude of special effects depending on the base nail shade; hinting a chrome effect when layered over white and a multitude of iridescent hues over a dark…
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We hear the myth time and time again – ‘Nail enhancements damage the nail’ – but the damage is usually caused by over-filing the natural nail before any nail products have been applied, or by incorrect removal. Over-filing of the natural nail is one of the most common causes of…
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Gelish has launched the 18G Unplugged LED light; a curing device that has all the features of Gelish’s LED Light (including Comfort Cure) – yet is ideal for techs on-the-move. Powered by lithium battery, it is rechargeable and has an intelligent Power Assist software – meaning it offers consistent battery…
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Swedish nail brand, Ikon.IQ Nails, has unveiled a range of hypoallergenic nail products to reduce the risk of allergic reactions through nail services. According to the British Association of Dermatologists, the three main nail products ingredients that cause skin contact allergies are HEMA, HPMA and Ethyl Acrylate, so the IKON.IQ…
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